#724640
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.062 28.2), rgb(114, 70, 64).
Aa
White text reads best on this color (7.87:1).
About this color
#724640 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.062 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 7.87:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.062) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.66:1 |
| White text | 7.87:1 |
Values
| HEX | #724640 |
| RGB | rgb(114, 70, 64) |
| HSL | hsl(7, 28%, 35%) |
| OKLCH | oklch(44.4% 0.062 28.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724640 | 7.87:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #724640 | 2.66:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #724640 text on white | 7.87:1 | AAA | Lc 87.2 | Fine for body text |
| #724640 text on black | 2.66:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D4D2
oklch(88.4% 0.02 25.2)
-
Step 300
300
#D7B8B4
oklch(80.8% 0.036 26.6)
-
Step 400
400
#C2938C
oklch(70.6% 0.058 28.3)
-
Step 500
500
#B27870
oklch(63% 0.074 28)
-
Step 600
600
#9D6158
oklch(55.6% 0.08 29.1)
-
Step 700
700
#865048
oklch(49.1% 0.074 29.1)
-
Step 800
800 (this color)
#724640
oklch(44.4% 0.062 28.2)
-
Step 900
900
#593833
oklch(37.8% 0.048 29)
-
Step 950
950
#34211E
oklch(27.1% 0.03 29.2)
#724640 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504C3F | 0.062 |
| Deuteranopia (no green cones) | #5A553F | 0.059 |
| Tritanopia (no blue cones) | #7B4045 | 0.025 |
| Achromatopsia (no color) | #515151 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724640
#724640
oklch(44.4% 0.062 28.2)
- #215D65
#215D65
oklch(44.3% 0.062 207.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724640, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.066
- Dark Mauve #874C62 ΔE 0.067
- Red Brown #8B2E16 ΔE 0.071
- Mud Brown #60460F ΔE 0.071
- Medium Brown #7F5112 ΔE 0.071
Use #724640 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.