#724550
Closest named color: Brownish Purple (#76424E). oklch(44.6% 0.064 4.1), rgb(114, 69, 80).
Aa
White text reads best on this color (7.82:1).
About this color
#724550 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.064 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 7.82:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.064) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.68:1 |
| White text | 7.82:1 |
Values
| HEX | #724550 |
| RGB | rgb(114, 69, 80) |
| HSL | hsl(345, 25%, 36%) |
| OKLCH | oklch(44.6% 0.064 4.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724550 | 7.82:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #724550 | 2.68:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #724550 text on white | 7.82:1 | AAA | Lc 87.0 | Fine for body text |
| #724550 text on black | 2.68:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E6D4D7
oklch(88.5% 0.02 6)
-
Step 300
300
#D7B7BE
oklch(80.9% 0.038 3.2)
-
Step 400
400
#C1929C
oklch(70.7% 0.058 4.5)
-
Step 500
500
#B17684
oklch(63.1% 0.076 4)
-
Step 600
600
#9C5E6E
oklch(55.6% 0.083 3.4)
-
Step 700
700
#854E5B
oklch(49.2% 0.076 5)
-
Step 800
800 (this color)
#724550
oklch(44.6% 0.064 4.1)
-
Step 900
900
#58363E
oklch(37.6% 0.05 4.4)
-
Step 950
950
#342025
oklch(27.1% 0.032 3.1)
#724550 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4D50 | 0.069 |
| Deuteranopia (no green cones) | #57554F | 0.064 |
| Tritanopia (no blue cones) | #794249 | 0.016 |
| Achromatopsia (no color) | #525252 | 0.064 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724550
#724550
oklch(44.6% 0.064 4.1)
- #236058
#236058
oklch(44.7% 0.064 183.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724550, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Purple Brown #673A3F ΔE 0.042
- Dark Mauve #874C62 ΔE 0.052
- Dusty Grape #545775 ΔE 0.079
- Milk Chocolate #7F4E1E ΔE 0.082
- Red Brown #8B2E16 ΔE 0.084
- Saddle Brown #8B4513 ΔE 0.086
- Dull Purple #84597E ΔE 0.087
Use #724550 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.