#724544
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.062 21.3), rgb(114, 69, 68).
Aa
White text reads best on this color (7.92:1).
About this color
#724544 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.062 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.022 away. White text reads best on it, at 7.92:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.062) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.65:1 |
| White text | 7.92:1 |
Values
| HEX | #724544 |
| RGB | rgb(114, 69, 68) |
| HSL | hsl(1, 25%, 36%) |
| OKLCH | oklch(44.3% 0.062 21.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724544 | 7.92:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #724544 | 2.65:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #724544 text on white | 7.92:1 | AAA | Lc 87.3 | Fine for body text |
| #724544 text on black | 2.65:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E6D4D3
oklch(88.4% 0.02 21.4)
-
Step 300
300
#D7B8B6
oklch(80.9% 0.036 22.3)
-
Step 400
400
#C39391
oklch(70.8% 0.058 21.4)
-
Step 500
500
#B27776
oklch(63% 0.075 20.5)
-
Step 600
600
#9D605E
oklch(55.6% 0.08 22)
-
Step 700
700
#864F4E
oklch(49.1% 0.074 21.2)
-
Step 800
800 (this color)
#724544
oklch(44.3% 0.062 21.3)
-
Step 900
900
#593736
oklch(37.7% 0.049 21.5)
-
Step 950
950
#342020
oklch(26.9% 0.031 19.3)
#724544 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4C44 | 0.066 |
| Deuteranopia (no green cones) | #595543 | 0.062 |
| Tritanopia (no blue cones) | #7B4045 | 0.021 |
| Achromatopsia (no color) | #515151 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724544
#724544
oklch(44.3% 0.062 21.3)
- #1F5E62
#1F5E62
oklch(44.4% 0.063 201.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724544, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.022
- Purple Brown #673A3F ΔE 0.039
- Dark Mauve #874C62 ΔE 0.063
- Milk Chocolate #7F4E1E ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.071
- Red Brown #8B2E16 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.077
- Mud Brown #60460F ΔE 0.077
Use #724544 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.