#724498
Closest named color: Rebecca Purple (#663399). oklch(47.9% 0.136 307.3), rgb(114, 68, 152).
Aa
White text reads best on this color (7.00:1).
About this color
#724498 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.136 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.047 away. White text reads best on it, at 7.00:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.136) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.99:1 |
| White text | 7.00:1 |
Values
| HEX | #724498 |
| RGB | rgb(114, 68, 152) |
| HSL | hsl(273, 38%, 43%) |
| OKLCH | oklch(47.9% 0.136 307.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724498 | 7.00:1 | AAA | Lc -88.9 | Fine for body text |
| Black text on #724498 | 2.99:1 | Fails | Lc 20.1 | Dividers and decoration only |
| #724498 text on white | 7.00:1 | AAA | Lc 84.0 | Fine for body text |
| #724498 text on black | 2.99:1 | Fails | Lc -18.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F4
oklch(93.6% 0.018 306.7)
-
Step 200
200
#DFD3ED
oklch(88.4% 0.037 306.4)
-
Step 300
300
#CCB6E2
oklch(80.9% 0.065 307.6)
-
Step 400
400
#B28FD4
oklch(70.7% 0.105 307.1)
-
Step 500
500
#9F71C8
oklch(63% 0.135 307.3)
-
Step 600
600
#8A58B5
oklch(55.6% 0.146 307.1)
-
Step 700
700 (this color)
#724498
oklch(47.9% 0.136 307.3)
-
Step 800
800
#603B7E
oklch(42.7% 0.113 307.8)
-
Step 900
900
#4E3365
oklch(37.6% 0.088 307.6)
-
Step 950
950
#2E1E3B
oklch(26.9% 0.056 308.5)
#724498 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #29579B | 0.109 |
| Deuteranopia (no green cones) | #385996 | 0.099 |
| Tritanopia (no blue cones) | #6C5367 | 0.098 |
| Achromatopsia (no color) | #595959 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724498
#724498
oklch(47.9% 0.136 307.3)
- #4A6900
#4A6900
oklch(47.9% 0.124 127.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724498, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.047
- Light Eggplant #894585 ΔE 0.055
- Twilight #4E518B ΔE 0.071
- Warm Purple #952E8F ΔE 0.075
- Muted Purple #805B87 ΔE 0.077
- Blueberry #464196 ΔE 0.079
- Purply #983FB2 ΔE 0.081
- Dark Slate Blue #483D8B ΔE 0.081
Use #724498 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.