#724495
Closest named color: Rebecca Purple (#663399). oklch(47.7% 0.133 308.4), rgb(114, 68, 149).
Aa
White text reads best on this color (7.05:1).
About this color
#724495 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.133 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.048 away. White text reads best on it, at 7.05:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.133) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.97:1 |
| White text | 7.05:1 |
Values
| HEX | #724495 |
| RGB | rgb(114, 68, 149) |
| HSL | hsl(274, 37%, 43%) |
| OKLCH | oklch(47.7% 0.133 308.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724495 | 7.05:1 | AAA | Lc -89.1 | Fine for body text |
| Black text on #724495 | 2.97:1 | Fails | Lc 19.9 | Dividers and decoration only |
| #724495 text on white | 7.05:1 | AAA | Lc 84.2 | Fine for body text |
| #724495 text on black | 2.97:1 | Fails | Lc -17.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F4
oklch(93.6% 0.018 306.7)
-
Step 200
200
#E0D3EC
oklch(88.5% 0.037 308.8)
-
Step 300
300
#CCB6E1
oklch(80.9% 0.064 308.1)
-
Step 400
400
#B38FD2
oklch(70.7% 0.103 308.5)
-
Step 500
500
#A072C6
oklch(63.2% 0.131 308.3)
-
Step 600
600
#8B58B2
oklch(55.5% 0.143 308.6)
-
Step 700
700 (this color)
#724495
oklch(47.7% 0.133 308.4)
-
Step 800
800
#603C7C
oklch(42.7% 0.109 308.4)
-
Step 900
900
#4E3464
oklch(37.7% 0.085 307.8)
-
Step 950
950
#2E1F3B
oklch(27.1% 0.054 307.8)
#724495 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C5798 | 0.107 |
| Deuteranopia (no green cones) | #3B5993 | 0.096 |
| Tritanopia (no blue cones) | #6D5266 | 0.094 |
| Achromatopsia (no color) | #595959 | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724495
#724495
oklch(47.7% 0.133 308.4)
- #476900
#476900
oklch(47.6% 0.125 128.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724495, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.048
- Light Eggplant #894585 ΔE 0.052
- Twilight #4E518B ΔE 0.070
- Warm Purple #952E8F ΔE 0.075
- Muted Purple #805B87 ΔE 0.075
- Blueberry #464196 ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.081
- Dusk #4E5481 ΔE 0.081
Use #724495 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.