#724490
Closest named color: Light Eggplant (#894585). oklch(47.4% 0.127 310.4), rgb(114, 68, 144).
Aa
White text reads best on this color (7.13:1).
About this color
#724490 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.127 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.13:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.127) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.94:1 |
| White text | 7.13:1 |
Values
| HEX | #724490 |
| RGB | rgb(114, 68, 144) |
| HSL | hsl(276, 36%, 42%) |
| OKLCH | oklch(47.4% 0.127 310.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724490 | 7.13:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #724490 | 2.94:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #724490 text on white | 7.13:1 | AAA | Lc 84.5 | Fine for body text |
| #724490 text on black | 2.94:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EDE7F3
oklch(93.6% 0.017 308.3)
-
Step 200
200
#E0D3EA
oklch(88.4% 0.034 310.7)
-
Step 300
300
#CDB6DF
oklch(80.9% 0.062 310.2)
-
Step 400
400
#B48FCE
oklch(70.7% 0.098 310.8)
-
Step 500
500
#A172C1
oklch(63% 0.125 310.6)
-
Step 600
600
#8C59AE
oklch(55.6% 0.137 310.3)
-
Step 700
700 (this color)
#724490
oklch(47.4% 0.127 310.4)
-
Step 800
800
#613C79
oklch(42.7% 0.105 310.7)
-
Step 900
900
#4F3462
oklch(37.7% 0.082 310)
-
Step 950
950
#2E1F39
oklch(27% 0.051 309.8)
#724490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #305693 | 0.104 |
| Deuteranopia (no green cones) | #3E598E | 0.094 |
| Tritanopia (no blue cones) | #6E5163 | 0.090 |
| Achromatopsia (no color) | #585858 | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724490
#724490
oklch(47.4% 0.127 310.4)
- #436904
#436904
oklch(47.4% 0.126 130.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724490, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Rebecca Purple #663399 ΔE 0.051
- Twilight #4E518B ΔE 0.068
- Muted Purple #805B87 ΔE 0.072
- Warm Purple #952E8F ΔE 0.075
- Dusk #4E5481 ΔE 0.078
- Dull Purple #84597E ΔE 0.078
- Blueberry #464196 ΔE 0.080
Use #724490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.