#724424
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.4% 0.078 53.9), rgb(114, 68, 36).
Aa
White text reads best on this color (8.17:1).
About this color
#724424 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.078 and its hue 54°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.040 away. White text reads best on it, at 8.17:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.56:1 |
| White text | 8.17:1 |
Values
| HEX | #724424 |
| RGB | rgb(114, 68, 36) |
| HSL | hsl(25, 52%, 29%) |
| OKLCH | oklch(43.4% 0.078 53.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724424 | 8.17:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #724424 | 2.56:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #724424 text on white | 8.17:1 | AAA | Lc 88.1 | Fine for body text |
| #724424 text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F1E8E2
oklch(93.6% 0.013 56.2)
-
Step 200
200
#E7D5CA
oklch(88.5% 0.025 53.7)
-
Step 300
300
#D9B9A5
oklch(80.8% 0.046 53.9)
-
Step 400
400
#C59575
oklch(70.8% 0.073 54.9)
-
Step 500
500
#B67951
oklch(63.1% 0.094 53.5)
-
Step 600
600
#A16135
oklch(55.5% 0.102 53.5)
-
Step 700
700
#8A5027
oklch(49.1% 0.095 53.6)
-
Step 800
800 (this color)
#724424
oklch(43.4% 0.078 53.9)
-
Step 900
900
#5B3821
oklch(37.7% 0.061 53.1)
-
Step 950
950
#352114
oklch(27% 0.038 53.4)
#724424 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514921 | 0.063 |
| Deuteranopia (no green cones) | #5C5324 | 0.057 |
| Tritanopia (no blue cones) | #7D3B3D | 0.052 |
| Achromatopsia (no color) | #4F4F4F | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724424
#724424
oklch(43.4% 0.078 53.9)
- #195875
#195875
oklch(43.5% 0.078 232.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724424, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.040
- Mud Brown #60460F ΔE 0.043
- Saddle Brown #8B4513 ΔE 0.050
- Medium Brown #7F5112 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.058
- Purple Brown #673A3F ΔE 0.059
- Red Brown #8B2E16 ΔE 0.063
- Brownish Purple #76424E ΔE 0.063
Use #724424 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.