#724390
Closest named color: Rebecca Purple (#663399). oklch(47.3% 0.128 310.6), rgb(114, 67, 144).
Aa
White text reads best on this color (7.18:1).
About this color
#724390 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.128 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 7.18:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.128) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.92:1 |
| White text | 7.18:1 |
Values
| HEX | #724390 |
| RGB | rgb(114, 67, 144) |
| HSL | hsl(277, 36%, 41%) |
| OKLCH | oklch(47.3% 0.128 310.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724390 | 7.18:1 | AAA | Lc -89.6 | Fine for body text |
| Black text on #724390 | 2.92:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #724390 text on white | 7.18:1 | AAA | Lc 84.7 | Fine for body text |
| #724390 text on black | 2.92:1 | Fails | Lc -17.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE7F3
oklch(93.7% 0.018 311.6)
-
Step 200
200
#E0D3EA
oklch(88.4% 0.034 310.7)
-
Step 300
300
#CDB6DF
oklch(80.9% 0.062 310.2)
-
Step 400
400
#B48FCF
oklch(70.7% 0.1 310.3)
-
Step 500
500
#A272C2
oklch(63.2% 0.127 310.8)
-
Step 600
600
#8D59AE
oklch(55.7% 0.137 310.9)
-
Step 700
700 (this color)
#724390
oklch(47.3% 0.128 310.6)
-
Step 800
800
#613C79
oklch(42.7% 0.105 310.7)
-
Step 900
900
#4F3462
oklch(37.7% 0.082 310)
-
Step 950
950
#2E1F39
oklch(27% 0.051 309.8)
#724390 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E5593 | 0.106 |
| Deuteranopia (no green cones) | #3D588E | 0.095 |
| Tritanopia (no blue cones) | #6E5063 | 0.090 |
| Achromatopsia (no color) | #575757 | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724390
#724390
oklch(47.3% 0.128 310.6)
- #416900
#416900
oklch(47.3% 0.129 130.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724390, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Light Eggplant #894585 ΔE 0.049
- Twilight #4E518B ΔE 0.069
- Warm Purple #952E8F ΔE 0.074
- Muted Purple #805B87 ΔE 0.074
- Dusk #4E5481 ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.079
- Blueberry #464196 ΔE 0.079
Use #724390 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.