#72438D
Closest named color: Light Eggplant (#894585). oklch(47.1% 0.125 311.8), rgb(114, 67, 141).
Aa
White text reads best on this color (7.23:1).
About this color
#72438D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.125 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.23:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.90:1 |
| White text | 7.23:1 |
Values
| HEX | #72438D |
| RGB | rgb(114, 67, 141) |
| HSL | hsl(278, 36%, 41%) |
| OKLCH | oklch(47.1% 0.125 311.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72438D | 7.23:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #72438D | 2.90:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #72438D text on white | 7.23:1 | AAA | Lc 84.8 | Fine for body text |
| #72438D text on black | 2.90:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EEE7F3
oklch(93.7% 0.018 311.6)
-
Step 200
200
#E1D3EA
oklch(88.5% 0.035 312.4)
-
Step 300
300
#CEB6DD
oklch(80.9% 0.06 312.4)
-
Step 400
400
#B58FCD
oklch(70.7% 0.097 311.9)
-
Step 500
500
#A272BF
oklch(63% 0.123 311.9)
-
Step 600
600
#8D59AC
oklch(55.6% 0.135 311.6)
-
Step 700
700 (this color)
#72438D
oklch(47.1% 0.125 311.8)
-
Step 800
800
#623C77
oklch(42.7% 0.103 312.5)
-
Step 900
900
#503460
oklch(37.7% 0.08 312.3)
-
Step 950
950
#2F1F38
oklch(27.1% 0.05 312.7)
#72438D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #315590 | 0.104 |
| Deuteranopia (no green cones) | #3F588B | 0.094 |
| Tritanopia (no blue cones) | #6F4F61 | 0.087 |
| Achromatopsia (no color) | #575757 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72438D
#72438D
oklch(47.1% 0.125 311.8)
- #40680B
#40680B
oklch(47% 0.124 131.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72438D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.051
- Twilight #4E518B ΔE 0.068
- Muted Purple #805B87 ΔE 0.073
- Warm Purple #952E8F ΔE 0.074
- Dusk #4E5481 ΔE 0.077
- Dull Purple #84597E ΔE 0.078
- Dark Slate Blue #483D8B ΔE 0.079
Use #72438D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.