#724388
Closest named color: Light Eggplant (#894585). oklch(46.8% 0.119 314.1), rgb(114, 67, 136).
Aa
White text reads best on this color (7.30:1).
About this color
#724388 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.119 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 7.30:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.119) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.87:1 |
| White text | 7.30:1 |
Values
| HEX | #724388 |
| RGB | rgb(114, 67, 136) |
| HSL | hsl(281, 34%, 40%) |
| OKLCH | oklch(46.8% 0.119 314.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724388 | 7.30:1 | AAA | Lc -90.0 | Preferred for body text |
| Black text on #724388 | 2.87:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #724388 text on white | 7.30:1 | AAA | Lc 85.1 | Fine for body text |
| #724388 text on black | 2.87:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F9
oklch(97.1% 0.007 312.3)
-
Step 100
100
#EEE7F2
oklch(93.7% 0.016 313.6)
-
Step 200
200
#E1D3E8
oklch(88.4% 0.032 314.7)
-
Step 300
300
#CEB6DB
oklch(80.8% 0.057 313.8)
-
Step 400
400
#B68FC9
oklch(70.7% 0.093 314.4)
-
Step 500
500
#A373BB
oklch(63.1% 0.117 313.9)
-
Step 600
600
#8E5AA7
oklch(55.6% 0.128 314)
-
Step 700
700 (this color)
#724388
oklch(46.8% 0.119 314.1)
-
Step 800
800
#623D74
oklch(42.7% 0.097 313.9)
-
Step 900
900
#50345E
oklch(37.6% 0.077 313.7)
-
Step 950
950
#2F1F37
oklch(27% 0.048 313.9)
#724388 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #34548A | 0.101 |
| Deuteranopia (no green cones) | #425886 | 0.091 |
| Tritanopia (no blue cones) | #704E5F | 0.081 |
| Achromatopsia (no color) | #565656 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724388
#724388
oklch(46.8% 0.119 314.1)
- #3C6818
#3C6818
oklch(46.8% 0.119 134.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724388, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Rebecca Purple #663399 ΔE 0.056
- Twilight #4E518B ΔE 0.067
- Muted Purple #805B87 ΔE 0.071
- Dusk #4E5481 ΔE 0.075
- Dull Purple #84597E ΔE 0.075
- Warm Purple #952E8F ΔE 0.076
- Dark Slate Blue #483D8B ΔE 0.080
Use #724388 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.