#72437D
Closest named color: Light Eggplant (#894585). oklch(46.2% 0.106 319.8), rgb(114, 67, 125).
Aa
White text reads best on this color (7.46:1).
About this color
#72437D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.106 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 7.46:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.106) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #72437D |
| RGB | rgb(114, 67, 125) |
| HSL | hsl(289, 30%, 38%) |
| OKLCH | oklch(46.2% 0.106 319.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72437D | 7.46:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #72437D | 2.81:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #72437D text on white | 7.46:1 | AAA | Lc 85.7 | Fine for body text |
| #72437D text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F8
oklch(97.1% 0.006 317.8)
-
Step 100
100
#EEE7F0
oklch(93.6% 0.014 318.7)
-
Step 200
200
#E2D3E5
oklch(88.4% 0.029 320.6)
-
Step 300
300
#D0B6D6
oklch(80.8% 0.053 319.9)
-
Step 400
400
#B790C1
oklch(70.6% 0.082 319.3)
-
Step 500
500
#A574B1
oklch(63.1% 0.105 319.6)
-
Step 600
600
#905C9D
oklch(55.6% 0.114 319.4)
-
Step 700
700 (this color)
#72437D
oklch(46.2% 0.106 319.8)
-
Step 800
800
#643E6D
oklch(42.7% 0.088 319.8)
-
Step 900
900
#513558
oklch(37.6% 0.068 319.4)
-
Step 950
950
#301F34
oklch(27% 0.045 319.8)
#72437D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A527F | 0.095 |
| Deuteranopia (no green cones) | #47577B | 0.086 |
| Tritanopia (no blue cones) | #734A5A | 0.066 |
| Achromatopsia (no color) | #555555 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72437D
#72437D
oklch(46.2% 0.106 319.8)
- #35662A
#35662A
oklch(46.1% 0.105 140)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72437D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.046
- Twilight #4E518B ΔE 0.069
- Muted Purple #805B87 ΔE 0.069
- Rebecca Purple #663399 ΔE 0.070
- Dull Purple #84597E ΔE 0.070
- Dark Mauve #874C62 ΔE 0.071
- Dusk #4E5481 ΔE 0.072
- Dusty Grape #545775 ΔE 0.075
Use #72437D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.