#724378
Closest named color: Light Eggplant (#894585). oklch(45.9% 0.1 322.9), rgb(114, 67, 120).
Aa
White text reads best on this color (7.52:1).
About this color
#724378 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.100 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.52:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.100) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.78:1 |
| White text | 7.52:1 |
Values
| HEX | #724378 |
| RGB | rgb(114, 67, 120) |
| HSL | hsl(293, 28%, 37%) |
| OKLCH | oklch(45.9% 0.1 322.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724378 | 7.52:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #724378 | 2.78:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #724378 text on white | 7.52:1 | AAA | Lc 85.9 | Fine for body text |
| #724378 text on black | 2.78:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EF
oklch(93.7% 0.014 325.7)
-
Step 200
200
#E2D4E4
oklch(88.6% 0.026 321.9)
-
Step 300
300
#D0B7D3
oklch(80.9% 0.047 322.6)
-
Step 400
400
#B891BD
oklch(70.7% 0.077 322.6)
-
Step 500
500
#A675AC
oklch(63.1% 0.098 322.9)
-
Step 600
600
#915C98
oklch(55.5% 0.109 322.7)
-
Step 700
700 (this color)
#724378
oklch(45.9% 0.1 322.9)
-
Step 800
800
#643E69
oklch(42.5% 0.083 322.7)
-
Step 900
900
#523555
oklch(37.6% 0.065 323.5)
-
Step 950
950
#301F32
oklch(26.9% 0.042 323)
#724378 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D517A | 0.091 |
| Deuteranopia (no green cones) | #495676 | 0.083 |
| Tritanopia (no blue cones) | #744958 | 0.060 |
| Achromatopsia (no color) | #545454 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724378
#724378
oklch(45.9% 0.1 322.9)
- #326630
#326630
oklch(46% 0.101 143)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724378, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Dark Mauve #874C62 ΔE 0.065
- Dull Purple #84597E ΔE 0.069
- Brownish Purple #76424E ΔE 0.069
- Muted Purple #805B87 ΔE 0.070
- Twilight #4E518B ΔE 0.071
- Dusk #4E5481 ΔE 0.072
- Dusty Grape #545775 ΔE 0.073
Use #724378 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.