#724374
Closest named color: Light Eggplant (#894585). oklch(45.7% 0.096 325.5), rgb(114, 67, 116).
Aa
White text reads best on this color (7.57:1).
About this color
#724374 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.096 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 7.57:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.096) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.77:1 |
| White text | 7.57:1 |
Values
| HEX | #724374 |
| RGB | rgb(114, 67, 116) |
| HSL | hsl(298, 27%, 36%) |
| OKLCH | oklch(45.7% 0.096 325.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724374 | 7.57:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #724374 | 2.77:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #724374 text on white | 7.57:1 | AAA | Lc 86.1 | Fine for body text |
| #724374 text on black | 2.77:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E4D2E4
oklch(88.4% 0.031 325.8)
-
Step 300
300
#D4B5D5
oklch(81% 0.056 325.1)
-
Step 400
400
#BE8DBF
oklch(70.7% 0.09 325.8)
-
Step 500
500
#AD70AF
oklch(63.2% 0.115 325.7)
-
Step 600
600
#98579A
oklch(55.6% 0.124 326)
-
Step 700
700
#814784
oklch(49.1% 0.115 325.4)
-
Step 800
800 (this color)
#724374
oklch(45.7% 0.096 325.5)
-
Step 900
900
#553357
oklch(37.7% 0.074 324.9)
-
Step 950
950
#321E33
oklch(27% 0.047 325.1)
#724374 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5076 | 0.090 |
| Deuteranopia (no green cones) | #4B5672 | 0.081 |
| Tritanopia (no blue cones) | #744856 | 0.056 |
| Achromatopsia (no color) | #545454 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724374
#724374
oklch(45.7% 0.096 325.5)
- #306535
#306535
oklch(45.7% 0.095 145.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724374, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Dark Mauve #874C62 ΔE 0.061
- Brownish Purple #76424E ΔE 0.063
- Dull Purple #84597E ΔE 0.069
- Muted Purple #805B87 ΔE 0.071
- Dusty Grape #545775 ΔE 0.071
- Dusk #4E5481 ΔE 0.072
- Twilight #4E518B ΔE 0.074
Use #724374 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.