#72436D
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.088 330.8), rgb(114, 67, 109).
Aa
White text reads best on this color (7.66:1).
About this color
#72436D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.088 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.051 away. White text reads best on it, at 7.66:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.088) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.66:1 |
Values
| HEX | #72436D |
| RGB | rgb(114, 67, 109) |
| HSL | hsl(306, 26%, 35%) |
| OKLCH | oklch(45.4% 0.088 330.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72436D | 7.66:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #72436D | 2.73:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #72436D text on white | 7.66:1 | AAA | Lc 86.4 | Fine for body text |
| #72436D text on black | 2.73:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6EE
oklch(93.5% 0.015 332.2)
-
Step 200
200
#E5D3E2
oklch(88.6% 0.028 331.2)
-
Step 300
300
#D5B5D0
oklch(80.9% 0.052 331.3)
-
Step 400
400
#BF8EB9
oklch(70.7% 0.083 330.6)
-
Step 500
500
#AE71A7
oklch(63.1% 0.106 330.9)
-
Step 600
600
#995892
oklch(55.5% 0.115 331)
-
Step 700
700
#82487C
oklch(49% 0.106 330.9)
-
Step 800
800 (this color)
#72436D
oklch(45.4% 0.088 330.8)
-
Step 900
900
#563352
oklch(37.6% 0.069 331)
-
Step 950
950
#331E30
oklch(27% 0.044 331.9)
#72436D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414F6F | 0.086 |
| Deuteranopia (no green cones) | #4E566C | 0.078 |
| Tritanopia (no blue cones) | #764653 | 0.047 |
| Achromatopsia (no color) | #535353 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72436D
#72436D
oklch(45.4% 0.088 330.8)
- #2C643C
#2C643C
oklch(45.4% 0.088 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72436D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.051
- Dark Mauve #874C62 ΔE 0.055
- Light Eggplant #894585 ΔE 0.058
- Dusty Grape #545775 ΔE 0.070
- Dull Purple #84597E ΔE 0.070
- Muted Purple #805B87 ΔE 0.074
- Dusk #4E5481 ΔE 0.074
- Purple Brown #673A3F ΔE 0.077
Use #72436D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.