#724366
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.081 336.9), rgb(114, 67, 102).
Aa
White text reads best on this color (7.74:1).
About this color
#724366 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.081 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 7.74:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.74:1 |
Values
| HEX | #724366 |
| RGB | rgb(114, 67, 102) |
| HSL | hsl(315, 26%, 35%) |
| OKLCH | oklch(45.1% 0.081 336.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724366 | 7.74:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #724366 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #724366 text on white | 7.74:1 | AAA | Lc 86.7 | Fine for body text |
| #724366 text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#F0E6ED
oklch(93.5% 0.014 336.2)
-
Step 200
200
#E5D3E0
oklch(88.5% 0.026 335.5)
-
Step 300
300
#D6B5CC
oklch(80.9% 0.049 337.1)
-
Step 400
400
#C08FB2
oklch(70.8% 0.075 337.1)
-
Step 500
500
#AF729F
oklch(63.1% 0.097 336.8)
-
Step 600
600
#9A5A8A
oklch(55.6% 0.105 336.8)
-
Step 700
700
#834975
oklch(49% 0.099 336.6)
-
Step 800
800 (this color)
#724366
oklch(45.1% 0.081 336.9)
-
Step 900
900
#57344E
oklch(37.7% 0.064 336.8)
-
Step 950
950
#331F2E
oklch(27.1% 0.04 336.2)
#724366 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444E67 | 0.082 |
| Deuteranopia (no green cones) | #505565 | 0.074 |
| Tritanopia (no blue cones) | #774550 | 0.040 |
| Achromatopsia (no color) | #535353 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724366
#724366
oklch(45.1% 0.081 336.9)
- #286343
#286343
oklch(45.1% 0.081 157)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724366, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Dark Mauve #874C62 ΔE 0.051
- Light Eggplant #894585 ΔE 0.066
- Purple Brown #673A3F ΔE 0.066
- Dusty Grape #545775 ΔE 0.070
- Dull Purple #84597E ΔE 0.073
- Dusk #4E5481 ΔE 0.078
- Muted Purple #805B87 ΔE 0.079
Use #724366 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.