#724348
Closest named color: Brownish Purple (#76424E). oklch(44% 0.065 13.2), rgb(114, 67, 72).
Aa
White text reads best on this color (8.04:1).
About this color
#724348 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.065 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.013 away. White text reads best on it, at 8.04:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.04:1 |
Values
| HEX | #724348 |
| RGB | rgb(114, 67, 72) |
| HSL | hsl(354, 26%, 35%) |
| OKLCH | oklch(44% 0.065 13.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724348 | 8.04:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #724348 | 2.61:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #724348 text on white | 8.04:1 | AAA | Lc 87.7 | Fine for body text |
| #724348 text on black | 2.61:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E8
oklch(93.6% 0.011 10.3)
-
Step 200
200
#E7D4D5
oklch(88.6% 0.021 13.9)
-
Step 300
300
#D8B7B9
oklch(80.9% 0.038 13.8)
-
Step 400
400
#C49196
oklch(70.7% 0.062 12.2)
-
Step 500
500
#B3767C
oklch(63.1% 0.077 13.1)
-
Step 600
600
#9F5E65
oklch(55.7% 0.085 13.3)
-
Step 700
700
#874D54
oklch(49% 0.079 12.6)
-
Step 800
800 (this color)
#724348
oklch(44% 0.065 13.2)
-
Step 900
900
#59363A
oklch(37.6% 0.051 12.3)
-
Step 950
950
#342022
oklch(27% 0.031 12.8)
#724348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4B48 | 0.070 |
| Deuteranopia (no green cones) | #575447 | 0.066 |
| Tritanopia (no blue cones) | #7A3E45 | 0.018 |
| Achromatopsia (no color) | #505050 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724348
#724348
oklch(44% 0.065 13.2)
- #1B5E5D
#1B5E5D
oklch(44.1% 0.065 193.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.013
- Purple Brown #673A3F ΔE 0.035
- Dark Mauve #874C62 ΔE 0.060
- Milk Chocolate #7F4E1E ΔE 0.075
- Red Brown #8B2E16 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.079
- Rust Brown #8B3103 ΔE 0.081
- Mud Brown #60460F ΔE 0.085
Use #724348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.