#724327
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.3% 0.077 50.4), rgb(114, 67, 39).
Aa
White text reads best on this color (8.24:1).
About this color
#724327 is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.077 and its hue 50°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.044 away. White text reads best on it, at 8.24:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.54:1 |
| White text | 8.24:1 |
Values
| HEX | #724327 |
| RGB | rgb(114, 67, 39) |
| HSL | hsl(22, 49%, 30%) |
| OKLCH | oklch(43.3% 0.077 50.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724327 | 8.24:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #724327 | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #724327 text on white | 8.24:1 | AAA | Lc 88.3 | Fine for body text |
| #724327 text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E8E2
oklch(93.7% 0.014 53.3)
-
Step 200
200
#E8D5CB
oklch(88.6% 0.025 49.7)
-
Step 300
300
#DAB9A7
oklch(81% 0.046 50.3)
-
Step 400
400
#C69478
oklch(70.7% 0.072 50.4)
-
Step 500
500
#B67955
oklch(63.1% 0.092 51)
-
Step 600
600
#A2613A
oklch(55.7% 0.1 50.5)
-
Step 700
700
#8A502C
oklch(49.2% 0.093 50.9)
-
Step 800
800 (this color)
#724327
oklch(43.3% 0.077 50.4)
-
Step 900
900
#5B3823
oklch(37.8% 0.06 51.1)
-
Step 950
950
#352115
oklch(27% 0.037 51.5)
#724327 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504824 | 0.065 |
| Deuteranopia (no green cones) | #5B5327 | 0.060 |
| Tritanopia (no blue cones) | #7D3A3C | 0.048 |
| Achromatopsia (no color) | #4F4F4F | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724327
#724327
oklch(43.3% 0.077 50.4)
- #165873
#165873
oklch(43.3% 0.077 230.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724327, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.044
- Mud Brown #60460F ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.052
- Purple Brown #673A3F ΔE 0.054
- Medium Brown #7F5112 ΔE 0.055
- Rust Brown #8B3103 ΔE 0.058
- Brownish Purple #76424E ΔE 0.059
- Red Brown #8B2E16 ΔE 0.061
Use #724327 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.