#724276
Closest named color: Light Eggplant (#894585). oklch(45.7% 0.1 324.3), rgb(114, 66, 118).
Aa
White text reads best on this color (7.61:1).
About this color
#724276 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.100 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.61:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.100) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.75:1 |
| White text | 7.61:1 |
Values
| HEX | #724276 |
| RGB | rgb(114, 66, 118) |
| HSL | hsl(295, 28%, 36%) |
| OKLCH | oklch(45.7% 0.1 324.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724276 | 7.61:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #724276 | 2.75:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #724276 text on white | 7.61:1 | AAA | Lc 86.2 | Fine for body text |
| #724276 text on black | 2.75:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E4D2E5
oklch(88.4% 0.032 324.3)
-
Step 300
300
#D4B4D6
oklch(80.8% 0.059 324.3)
-
Step 400
400
#BE8DC1
oklch(70.8% 0.092 324.6)
-
Step 500
500
#AD6FB2
oklch(63.1% 0.12 324.2)
-
Step 600
600
#98569D
oklch(55.6% 0.129 324.5)
-
Step 700
700
#814687
oklch(49.1% 0.12 323.7)
-
Step 800
800 (this color)
#724276
oklch(45.7% 0.1 324.3)
-
Step 900
900
#563259
oklch(37.7% 0.079 324.2)
-
Step 950
950
#321E34
oklch(27% 0.048 323.6)
#724276 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5078 | 0.093 |
| Deuteranopia (no green cones) | #495674 | 0.085 |
| Tritanopia (no blue cones) | #744856 | 0.060 |
| Achromatopsia (no color) | #545454 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724276
#724276
oklch(45.7% 0.1 324.3)
- #306531
#306531
oklch(45.6% 0.099 144.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724276, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.065
- Brownish Purple #76424E ΔE 0.067
- Dull Purple #84597E ΔE 0.071
- Muted Purple #805B87 ΔE 0.073
- Dusk #4E5481 ΔE 0.073
- Twilight #4E518B ΔE 0.073
- Dusty Grape #545775 ΔE 0.074
Use #724276 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.