#724258
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.073 351.5), rgb(114, 66, 88).
Aa
White text reads best on this color (7.96:1).
About this color
#724258 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.073 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 7.96:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.63:1 |
| White text | 7.96:1 |
Values
| HEX | #724258 |
| RGB | rgb(114, 66, 88) |
| HSL | hsl(333, 27%, 35%) |
| OKLCH | oklch(44.3% 0.073 351.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724258 | 7.96:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #724258 | 2.63:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #724258 text on white | 7.96:1 | AAA | Lc 87.4 | Fine for body text |
| #724258 text on black | 2.63:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E7EB
oklch(93.7% 0.012 351)
-
Step 200
200
#E6D3DB
oklch(88.5% 0.024 350.2)
-
Step 300
300
#D7B6C4
oklch(80.9% 0.042 350.6)
-
Step 400
400
#C28FA5
oklch(70.6% 0.068 351.4)
-
Step 500
500
#B2738F
oklch(63% 0.087 351.7)
-
Step 600
600
#9D5B7A
oklch(55.6% 0.095 351)
-
Step 700
700
#864B66
oklch(49.1% 0.087 351.9)
-
Step 800
800 (this color)
#724258
oklch(44.3% 0.073 351.5)
-
Step 900
900
#593545
oklch(37.8% 0.056 352)
-
Step 950
950
#341F28
oklch(27% 0.036 352.4)
#724258 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474C59 | 0.078 |
| Deuteranopia (no green cones) | #535457 | 0.072 |
| Tritanopia (no blue cones) | #79404A | 0.025 |
| Achromatopsia (no color) | #515151 | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724258
#724258
oklch(44.3% 0.073 351.5)
- #1E604E
#1E604E
oklch(44.2% 0.073 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724258, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Purple Brown #673A3F ΔE 0.047
- Dark Mauve #874C62 ΔE 0.051
- Dusty Grape #545775 ΔE 0.077
- Dull Purple #84597E ΔE 0.084
- Light Eggplant #894585 ΔE 0.085
- Dusky Purple #895B7B ΔE 0.090
- Dusk #4E5481 ΔE 0.090
Use #724258 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.