#724243
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.067 18.8), rgb(114, 66, 67).
Aa
White text reads best on this color (8.15:1).
About this color
#724243 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.067 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.019 away. White text reads best on it, at 8.15:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.067) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.57:1 |
| White text | 8.15:1 |
Values
| HEX | #724243 |
| RGB | rgb(114, 66, 67) |
| HSL | hsl(359, 27%, 35%) |
| OKLCH | oklch(43.7% 0.067 18.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724243 | 8.15:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #724243 | 2.57:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #724243 text on white | 8.15:1 | AAA | Lc 88.0 | Fine for body text |
| #724243 text on black | 2.57:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E7D4D3
oklch(88.5% 0.021 21.2)
-
Step 300
300
#D9B7B7
oklch(80.9% 0.039 18)
-
Step 400
400
#C59191
oklch(70.7% 0.063 18.8)
-
Step 500
500
#B57676
oklch(63.2% 0.08 19.5)
-
Step 600
600
#A05E5F
oklch(55.7% 0.086 19.2)
-
Step 700
700
#894D4E
oklch(49.1% 0.081 19.4)
-
Step 800
800 (this color)
#724243
oklch(43.7% 0.067 18.8)
-
Step 900
900
#5A3637
oklch(37.7% 0.052 18)
-
Step 950
950
#352020
oklch(27% 0.033 19.4)
#724243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4A43 | 0.071 |
| Deuteranopia (no green cones) | #575342 | 0.067 |
| Tritanopia (no blue cones) | #7B3C43 | 0.022 |
| Achromatopsia (no color) | #4F4F4F | 0.067 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724243
#724243
oklch(43.7% 0.067 18.8)
- #165D5F
#165D5F
oklch(43.8% 0.067 197.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.019
- Purple Brown #673A3F ΔE 0.032
- Dark Mauve #874C62 ΔE 0.065
- Red Brown #8B2E16 ΔE 0.070
- Milk Chocolate #7F4E1E ΔE 0.070
- Saddle Brown #8B4513 ΔE 0.074
- Rust Brown #8B3103 ΔE 0.075
- Chestnut #742802 ΔE 0.078
Use #724243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.