#724180
Closest named color: Light Eggplant (#894585). oklch(46% 0.113 318.4), rgb(114, 65, 128).
Aa
White text reads best on this color (7.54:1).
About this color
#724180 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.113 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 7.54:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.113) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.78:1 |
| White text | 7.54:1 |
Values
| HEX | #724180 |
| RGB | rgb(114, 65, 128) |
| HSL | hsl(287, 33%, 38%) |
| OKLCH | oklch(46% 0.113 318.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724180 | 7.54:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #724180 | 2.78:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #724180 text on white | 7.54:1 | AAA | Lc 86.0 | Fine for body text |
| #724180 text on black | 2.78:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#EEE7F1
oklch(93.6% 0.015 316)
-
Step 200
200
#E2D3E6
oklch(88.5% 0.03 319.1)
-
Step 300
300
#D0B6D8
oklch(80.9% 0.055 318.2)
-
Step 400
400
#B88FC4
oklch(70.7% 0.088 318.5)
-
Step 500
500
#A673B5
oklch(63.2% 0.112 318.4)
-
Step 600
600
#915AA1
oklch(55.6% 0.122 318.3)
-
Step 700
700 (this color)
#724180
oklch(46% 0.113 318.4)
-
Step 800
800
#643D70
oklch(42.7% 0.094 317.9)
-
Step 900
900
#52345A
oklch(37.7% 0.073 319)
-
Step 950
950
#301F35
oklch(27% 0.046 318.4)
#724180 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365182 | 0.101 |
| Deuteranopia (no green cones) | #44567E | 0.090 |
| Tritanopia (no blue cones) | #724A5A | 0.074 |
| Achromatopsia (no color) | #545454 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724180
#724180
oklch(46% 0.113 318.4)
- #346623
#346623
oklch(45.9% 0.112 138.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724180, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.062
- Twilight #4E518B ΔE 0.071
- Muted Purple #805B87 ΔE 0.074
- Dusk #4E5481 ΔE 0.075
- Dull Purple #84597E ΔE 0.076
- Dark Mauve #874C62 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
Use #724180 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.