#724151
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.071 359.4), rgb(114, 65, 81).
Aa
White text reads best on this color (8.10:1).
About this color
#724151 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.071 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 8.10:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.071) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.59:1 |
| White text | 8.10:1 |
Values
| HEX | #724151 |
| RGB | rgb(114, 65, 81) |
| HSL | hsl(340, 27%, 35%) |
| OKLCH | oklch(43.9% 0.071 359.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724151 | 8.10:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #724151 | 2.59:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #724151 text on white | 8.10:1 | AAA | Lc 87.9 | Fine for body text |
| #724151 text on black | 2.59:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E9
oklch(93.6% 0.011 3.5)
-
Step 200
200
#E7D3D8
oklch(88.5% 0.023 0.6)
-
Step 300
300
#D8B6C0
oklch(80.9% 0.041 358.5)
-
Step 400
400
#C4909F
oklch(70.8% 0.066 359.9)
-
Step 500
500
#B47488
oklch(63.2% 0.084 359.5)
-
Step 600
600
#9F5B72
oklch(55.6% 0.093 358.9)
-
Step 700
700
#884B5F
oklch(49.2% 0.086 359.7)
-
Step 800
800 (this color)
#724151
oklch(43.9% 0.071 359.4)
-
Step 900
900
#5A3541
oklch(37.8% 0.056 359.2)
-
Step 950
950
#351F26
oklch(27% 0.036 359.2)
#724151 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484A52 | 0.077 |
| Deuteranopia (no green cones) | #545350 | 0.071 |
| Tritanopia (no blue cones) | #793E47 | 0.020 |
| Achromatopsia (no color) | #505050 | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724151
#724151
oklch(43.9% 0.071 359.4)
- #185F53
#185F53
oklch(43.9% 0.071 179)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724151, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Purple Brown #673A3F ΔE 0.038
- Dark Mauve #874C62 ΔE 0.055
- Dusty Grape #545775 ΔE 0.083
- Red Brown #8B2E16 ΔE 0.085
- Milk Chocolate #7F4E1E ΔE 0.091
- Dull Purple #84597E ΔE 0.091
- Rust Brown #8B3103 ΔE 0.092
Use #724151 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.