#7240AE
Closest named color: Rebecca Purple (#663399). oklch(48.8% 0.169 301.3), rgb(114, 64, 174).
Aa
White text reads best on this color (6.86:1).
About this color
#7240AE is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.169 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 6.86:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.06:1 |
| White text | 6.86:1 |
Values
| HEX | #7240AE |
| RGB | rgb(114, 64, 174) |
| HSL | hsl(267, 46%, 47%) |
| OKLCH | oklch(48.8% 0.169 301.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7240AE | 6.86:1 | AA | Lc -88.2 | Fine for body text |
| Black text on #7240AE | 3.06:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #7240AE text on white | 6.86:1 | AA | Lc 83.2 | Fine for body text |
| #7240AE text on black | 3.06:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE7F8
oklch(93.7% 0.023 299.4)
-
Step 200
200
#DED3F3
oklch(88.6% 0.045 301.1)
-
Step 300
300
#C9B5EE
oklch(80.9% 0.082 300.6)
-
Step 400
400
#AF8CE5
oklch(70.7% 0.131 301.2)
-
Step 500
500
#9C6DDD
oklch(63.2% 0.167 301.1)
-
Step 600
600
#8751CA
oklch(55.5% 0.182 301.3)
-
Step 700
700 (this color)
#7240AE
oklch(48.8% 0.169 301.3)
-
Step 800
800
#5D368E
oklch(42.6% 0.141 301)
-
Step 900
900
#4C3071
oklch(37.6% 0.109 301.2)
-
Step 950
950
#2D1D42
oklch(27.1% 0.068 302)
#7240AE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005AB1 | 0.129 |
| Deuteranopia (no green cones) | #195AAC | 0.122 |
| Tritanopia (no blue cones) | #665871 | 0.127 |
| Achromatopsia (no color) | #5A5A5A | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7240AE
#7240AE
oklch(48.8% 0.169 301.3)
- #566900
#566900
oklch(48.8% 0.117 121.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7240AE, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.050
- Iris #6258C4 ΔE 0.065
- Blue With A Hint Of Purple #533CC6 ΔE 0.070
- Purply #983FB2 ΔE 0.072
- Grape #7209B7 ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.073
- Light Indigo #6D5ACF ΔE 0.074
Use #7240AE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.