#724094
Closest named color: Rebecca Purple (#663399). oklch(47% 0.138 309.6), rgb(114, 64, 148).
Aa
White text reads best on this color (7.30:1).
About this color
#724094 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.138 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.041 away. White text reads best on it, at 7.30:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.138) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.87:1 |
| White text | 7.30:1 |
Values
| HEX | #724094 |
| RGB | rgb(114, 64, 148) |
| HSL | hsl(276, 40%, 42%) |
| OKLCH | oklch(47% 0.138 309.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724094 | 7.30:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #724094 | 2.87:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #724094 text on white | 7.30:1 | AAA | Lc 85.0 | Fine for body text |
| #724094 text on black | 2.87:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE7F4
oklch(93.7% 0.019 309.8)
-
Step 200
200
#E0D3EC
oklch(88.5% 0.037 308.8)
-
Step 300
300
#CEB5E2
oklch(80.9% 0.068 309.9)
-
Step 400
400
#B58ED3
oklch(70.8% 0.107 309.7)
-
Step 500
500
#A270C7
oklch(63.1% 0.136 309.5)
-
Step 600
600
#8D56B4
oklch(55.5% 0.15 309.4)
-
Step 700
700 (this color)
#724094
oklch(47% 0.138 309.6)
-
Step 800
800
#623A7D
oklch(42.7% 0.114 310)
-
Step 900
900
#503365
oklch(37.8% 0.089 309.5)
-
Step 950
950
#2F1E3B
oklch(27.1% 0.056 310.1)
#724094 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #255497 | 0.116 |
| Deuteranopia (no green cones) | #375792 | 0.103 |
| Tritanopia (no blue cones) | #6D4F64 | 0.096 |
| Achromatopsia (no color) | #565656 | 0.139 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724094
#724094
oklch(47% 0.138 309.6)
- #436800
#436800
oklch(47.1% 0.126 129.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724094, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.041
- Light Eggplant #894585 ΔE 0.055
- Warm Purple #952E8F ΔE 0.072
- Twilight #4E518B ΔE 0.074
- Blueberry #464196 ΔE 0.078
- Dark Slate Blue #483D8B ΔE 0.079
- Muted Purple #805B87 ΔE 0.083
- Purply #983FB2 ΔE 0.085
Use #724094 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.