#724040
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.07 20.3), rgb(114, 64, 64).
Aa
White text reads best on this color (8.32:1).
About this color
#724040 is a dark, muted red. In OKLCH its lightness is 43%, its chroma 0.070 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.32:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.32:1 |
Values
| HEX | #724040 |
| RGB | rgb(114, 64, 64) |
| HSL | hsl(0, 28%, 35%) |
| OKLCH | oklch(43.2% 0.07 20.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724040 | 8.32:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #724040 | 2.52:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #724040 text on white | 8.32:1 | AAA | Lc 88.5 | Fine for body text |
| #724040 text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E8D4D3
oklch(88.6% 0.022 21)
-
Step 300
300
#DAB7B6
oklch(81% 0.04 20)
-
Step 400
400
#C6918F
oklch(70.7% 0.065 21.3)
-
Step 500
500
#B77574
oklch(63.2% 0.084 20.6)
-
Step 600
600
#A25D5D
oklch(55.7% 0.091 20.4)
-
Step 700
700
#8A4C4C
oklch(49.1% 0.084 20.6)
-
Step 800
800 (this color)
#724040
oklch(43.2% 0.07 20.3)
-
Step 900
900
#5B3635
oklch(37.8% 0.053 21.6)
-
Step 950
950
#36201F
oklch(27.2% 0.034 22.4)
#724040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4840 | 0.075 |
| Deuteranopia (no green cones) | #57523F | 0.069 |
| Tritanopia (no blue cones) | #7B3A40 | 0.022 |
| Achromatopsia (no color) | #4E4E4E | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724040
#724040
oklch(43.2% 0.07 20.3)
- #0C5C60
#0C5C60
oklch(43.3% 0.07 200.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.029
- Red Brown #8B2E16 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.070
- Milk Chocolate #7F4E1E ΔE 0.071
- Rust Brown #8B3103 ΔE 0.072
- Chestnut #742802 ΔE 0.073
- Saddle Brown #8B4513 ΔE 0.074
Use #724040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.