#723FC0
Closest named color: Bluey Purple (#6241C7). oklch(50% 0.191 297.1), rgb(114, 63, 192).
Aa
White text reads best on this color (6.58:1).
About this color
#723FC0 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.191 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.031 away. White text reads best on it, at 6.58:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.191) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.18:1 |
| White text | 6.58:1 |
Values
| HEX | #723FC0 |
| RGB | rgb(114, 63, 192) |
| HSL | hsl(264, 51%, 50%) |
| OKLCH | oklch(50% 0.191 297.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723FC0 | 6.58:1 | AA | Lc -87.1 | Fine for body text |
| Black text on #723FC0 | 3.18:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #723FC0 text on white | 6.58:1 | AA | Lc 82.0 | Fine for body text |
| #723FC0 text on black | 3.18:1 | AA large text | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE7FA
oklch(93.7% 0.026 295.5)
-
Step 200
200
#DCD3F8
oklch(88.6% 0.051 296.5)
-
Step 300
300
#C7B4F6
oklch(80.9% 0.094 297.5)
-
Step 400
400
#AB8BF1
oklch(70.8% 0.148 296.9)
-
Step 500
500
#9869EC
oklch(63.1% 0.19 297.2)
-
Step 600
600
#834CDA
oklch(55.5% 0.206 296.9)
-
Step 700
700 (this color)
#723FC0
oklch(50% 0.191 297.1)
-
Step 800
800
#5B3399
oklch(42.8% 0.158 297.2)
-
Step 900
900
#4A2E7A
oklch(37.7% 0.124 297)
-
Step 950
950
#2B1C47
oklch(27% 0.078 297)
#723FC0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005DC4 | 0.126 |
| Deuteranopia (no green cones) | #005BBD | 0.127 |
| Tritanopia (no blue cones) | #5F5E7A | 0.148 |
| Achromatopsia (no color) | #5D5D5D | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723FC0
#723FC0
oklch(50% 0.191 297.1)
- #5F6B00
#5F6B00
oklch(50% 0.116 117.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723FC0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.031
- Blue With A Hint Of Purple #533CC6 ΔE 0.057
- Iris #6258C4 ΔE 0.057
- Blurple #5539CC ΔE 0.058
- Slate Blue #6A5ACD ΔE 0.060
- Light Indigo #6D5ACF ΔE 0.061
- Burple #6832E3 ΔE 0.062
- Purple Blue #5D21D0 ΔE 0.069
Use #723FC0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.