#723F9E
Closest named color: Rebecca Purple (#663399). oklch(47.5% 0.152 306.2), rgb(114, 63, 158).
Aa
White text reads best on this color (7.19:1).
About this color
#723F9E is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.152 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.037 away. White text reads best on it, at 7.19:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.152) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.92:1 |
| White text | 7.19:1 |
Values
| HEX | #723F9E |
| RGB | rgb(114, 63, 158) |
| HSL | hsl(272, 43%, 43%) |
| OKLCH | oklch(47.5% 0.152 306.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F9E | 7.19:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #723F9E | 2.92:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #723F9E text on white | 7.19:1 | AAA | Lc 84.5 | Fine for body text |
| #723F9E text on black | 2.92:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F5
oklch(93.5% 0.021 306.8)
-
Step 200
200
#E0D3EF
oklch(88.6% 0.04 306.5)
-
Step 300
300
#CCB5E7
oklch(80.9% 0.073 305.7)
-
Step 400
400
#B38DDA
oklch(70.7% 0.116 306.3)
-
Step 500
500
#A06ED0
oklch(63% 0.15 306.1)
-
Step 600
600
#8C54BD
oklch(55.6% 0.163 306.5)
-
Step 700
700 (this color)
#723F9E
oklch(47.5% 0.152 306.2)
-
Step 800
800
#603884
oklch(42.6% 0.126 306.1)
-
Step 900
900
#4F316A
oklch(37.7% 0.099 306.6)
-
Step 950
950
#2E1D3E
oklch(26.9% 0.063 306.4)
#723F9E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1656A1 | 0.125 |
| Deuteranopia (no green cones) | #2D589C | 0.113 |
| Tritanopia (no blue cones) | #6B5268 | 0.110 |
| Achromatopsia (no color) | #575757 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F9E
#723F9E
oklch(47.5% 0.152 306.2)
- #4B6800
#4B6800
oklch(47.7% 0.122 126.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F9E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.037
- Light Eggplant #894585 ΔE 0.066
- Bluey Purple #6241C7 ΔE 0.072
- Warm Purple #952E8F ΔE 0.075
- Purply #983FB2 ΔE 0.078
- Blueberry #464196 ΔE 0.078
- Twilight #4E518B ΔE 0.081
- Iris #6258C4 ΔE 0.082
Use #723F9E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.