#723F91
Closest named color: Rebecca Purple (#663399). oklch(46.7% 0.136 310.9), rgb(114, 63, 145).
Aa
White text reads best on this color (7.40:1).
About this color
#723F91 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.136 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.041 away. White text reads best on it, at 7.40:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.136) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #723F91 |
| RGB | rgb(114, 63, 145) |
| HSL | hsl(277, 39%, 41%) |
| OKLCH | oklch(46.7% 0.136 310.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F91 | 7.40:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #723F91 | 2.83:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #723F91 text on white | 7.40:1 | AAA | Lc 85.4 | Fine for body text |
| #723F91 text on black | 2.83:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE7F4
oklch(93.7% 0.019 309.8)
-
Step 200
200
#E1D3EB
oklch(88.5% 0.036 311.4)
-
Step 300
300
#CEB5E1
oklch(80.9% 0.067 310.4)
-
Step 400
400
#B68ED1
oklch(70.8% 0.105 311.1)
-
Step 500
500
#A370C5
oklch(63.1% 0.134 310.7)
-
Step 600
600
#8E56B1
oklch(55.5% 0.146 310.9)
-
Step 700
700 (this color)
#723F91
oklch(46.7% 0.136 310.9)
-
Step 800
800
#633A7C
oklch(42.8% 0.113 311.2)
-
Step 900
900
#503264
oklch(37.6% 0.089 310.4)
-
Step 950
950
#2F1E3A
oklch(27% 0.055 311.1)
#723F91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #275394 | 0.116 |
| Deuteranopia (no green cones) | #38568F | 0.103 |
| Tritanopia (no blue cones) | #6E4D62 | 0.093 |
| Achromatopsia (no color) | #555555 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F91
#723F91
oklch(46.7% 0.136 310.9)
- #3F6700
#3F6700
oklch(46.6% 0.127 131)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F91, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.041
- Light Eggplant #894585 ΔE 0.054
- Warm Purple #952E8F ΔE 0.071
- Twilight #4E518B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.078
- Blueberry #464196 ΔE 0.078
- Muted Purple #805B87 ΔE 0.084
- Dusk #4E5481 ΔE 0.086
Use #723F91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.