#723F7F
Closest named color: Light Eggplant (#894585). oklch(45.6% 0.115 319.2), rgb(114, 63, 127).
Aa
White text reads best on this color (7.68:1).
About this color
#723F7F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.115 and its hue 319°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.68:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.115) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.73:1 |
| White text | 7.68:1 |
Values
| HEX | #723F7F |
| RGB | rgb(114, 63, 127) |
| HSL | hsl(288, 34%, 37%) |
| OKLCH | oklch(45.6% 0.115 319.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F7F | 7.68:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #723F7F | 2.73:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #723F7F text on white | 7.68:1 | AAA | Lc 86.4 | Fine for body text |
| #723F7F text on black | 2.73:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F2
oklch(93.6% 0.019 320.6)
-
Step 200
200
#E4D2E9
oklch(88.5% 0.037 318.9)
-
Step 300
300
#D4B3DD
oklch(80.9% 0.068 318.9)
-
Step 400
400
#BE8ACB
oklch(70.6% 0.109 319.5)
-
Step 500
500
#AD6CBE
oklch(63.2% 0.138 319.1)
-
Step 600
600
#9852AA
oklch(55.7% 0.15 319.1)
-
Step 700
700
#824292
oklch(49.2% 0.14 319.3)
-
Step 800
800 (this color)
#723F7F
oklch(45.6% 0.115 319.2)
-
Step 900
900
#56305F
oklch(37.7% 0.09 319.7)
-
Step 950
950
#321D38
oklch(27.1% 0.056 318.5)
#723F7F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #345081 | 0.104 |
| Deuteranopia (no green cones) | #43557D | 0.093 |
| Tritanopia (no blue cones) | #724859 | 0.073 |
| Achromatopsia (no color) | #535353 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F7F
#723F7F
oklch(45.6% 0.115 319.2)
- #316621
#316621
oklch(45.8% 0.116 139.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F7F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Rebecca Purple #663399 ΔE 0.061
- Twilight #4E518B ΔE 0.073
- Warm Purple #952E8F ΔE 0.077
- Dusk #4E5481 ΔE 0.078
- Muted Purple #805B87 ΔE 0.078
- Dull Purple #84597E ΔE 0.080
- Dark Mauve #874C62 ΔE 0.080
Use #723F7F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.