#723F7D
Closest named color: Light Eggplant (#894585). oklch(45.5% 0.113 320.3), rgb(114, 63, 125).
Aa
White text reads best on this color (7.71:1).
About this color
#723F7D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.113 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 7.71:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.113) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.72:1 |
| White text | 7.71:1 |
Values
| HEX | #723F7D |
| RGB | rgb(114, 63, 125) |
| HSL | hsl(289, 33%, 37%) |
| OKLCH | oklch(45.5% 0.113 320.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F7D | 7.71:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #723F7D | 2.72:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #723F7D text on white | 7.71:1 | AAA | Lc 86.5 | Fine for body text |
| #723F7D text on black | 2.72:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F2
oklch(93.6% 0.019 320.6)
-
Step 200
200
#E4D2E8
oklch(88.5% 0.035 320.1)
-
Step 300
300
#D4B3DB
oklch(80.8% 0.066 320.4)
-
Step 400
400
#BE8BC9
oklch(70.7% 0.104 320.3)
-
Step 500
500
#AD6CBB
oklch(63% 0.135 320.3)
-
Step 600
600
#9852A7
oklch(55.5% 0.147 320.3)
-
Step 700
700
#824290
oklch(49.1% 0.137 320.2)
-
Step 800
800 (this color)
#723F7D
oklch(45.5% 0.113 320.3)
-
Step 900
900
#56305E
oklch(37.7% 0.089 320.5)
-
Step 950
950
#321D37
oklch(27% 0.055 319.7)
#723F7D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354F7F | 0.103 |
| Deuteranopia (no green cones) | #44557B | 0.093 |
| Tritanopia (no blue cones) | #734758 | 0.071 |
| Achromatopsia (no color) | #535353 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F7D
#723F7D
oklch(45.5% 0.113 320.3)
- #2F6524
#2F6524
oklch(45.4% 0.113 140.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F7D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.049
- Rebecca Purple #663399 ΔE 0.063
- Twilight #4E518B ΔE 0.074
- Dark Mauve #874C62 ΔE 0.077
- Dusk #4E5481 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
- Muted Purple #805B87 ΔE 0.078
- Dull Purple #84597E ΔE 0.079
Use #723F7D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.