#723F69
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.092 333.8), rgb(114, 63, 105).
Aa
White text reads best on this color (7.98:1).
About this color
#723F69 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.092 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 7.98:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.092) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.63:1 |
| White text | 7.98:1 |
Values
| HEX | #723F69 |
| RGB | rgb(114, 63, 105) |
| HSL | hsl(311, 29%, 35%) |
| OKLCH | oklch(44.5% 0.092 333.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F69 | 7.98:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #723F69 | 2.63:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #723F69 text on white | 7.98:1 | AAA | Lc 87.4 | Fine for body text |
| #723F69 text on black | 2.63:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E6D2E1
oklch(88.4% 0.03 334.4)
-
Step 300
300
#D7B4CF
oklch(80.9% 0.054 334.1)
-
Step 400
400
#C28CB7
oklch(70.6% 0.087 333.9)
-
Step 500
500
#B16FA5
oklch(63% 0.11 333.6)
-
Step 600
600
#9C5690
oklch(55.5% 0.12 333.7)
-
Step 700
700
#85467B
oklch(49% 0.111 333.3)
-
Step 800
800 (this color)
#723F69
oklch(44.5% 0.092 333.8)
-
Step 900
900
#583251
oklch(37.6% 0.072 333.9)
-
Step 950
950
#341E30
oklch(27.1% 0.045 333.5)
#723F69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4C6A | 0.091 |
| Deuteranopia (no green cones) | #4C5367 | 0.083 |
| Tritanopia (no blue cones) | #76424F | 0.047 |
| Achromatopsia (no color) | #515151 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F69
#723F69
oklch(44.5% 0.092 333.8)
- #21623B
#21623B
oklch(44.4% 0.092 153.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Dark Mauve #874C62 ΔE 0.060
- Light Eggplant #894585 ΔE 0.064
- Purple Brown #673A3F ΔE 0.071
- Dusty Grape #545775 ΔE 0.077
- Dull Purple #84597E ΔE 0.079
- Dusk #4E5481 ΔE 0.082
- Muted Purple #805B87 ΔE 0.084
Use #723F69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.