#723F2D
Closest named color: Purple Brown (#673A3F). oklch(42.6% 0.077 40.1), rgb(114, 63, 45).
Aa
White text reads best on this color (8.52:1).
About this color
#723F2D is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.077 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 8.52:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.46:1 |
| White text | 8.52:1 |
Values
| HEX | #723F2D |
| RGB | rgb(114, 63, 45) |
| HSL | hsl(16, 43%, 31%) |
| OKLCH | oklch(42.6% 0.077 40.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723F2D | 8.52:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #723F2D | 2.46:1 | Fails | Lc 14.9 | Not readable |
| #723F2D text on white | 8.52:1 | AAA | Lc 89.1 | Fine for body text |
| #723F2D text on black | 2.46:1 | Fails | Lc -13.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E7E3
oklch(93.6% 0.013 41.2)
-
Step 200
200
#E9D4CD
oklch(88.5% 0.025 39.4)
-
Step 300
300
#DBB8AB
oklch(81% 0.044 41.4)
-
Step 400
400
#C8927F
oklch(70.7% 0.071 40.2)
-
Step 500
500
#B9765E
oklch(63.1% 0.092 40.4)
-
Step 600
600
#A45E45
oklch(55.6% 0.099 40.3)
-
Step 700
700
#8D4D36
oklch(49.2% 0.093 40.3)
-
Step 800
800 (this color)
#723F2D
oklch(42.6% 0.077 40.1)
-
Step 900
900
#5D3629
oklch(37.7% 0.06 39.2)
-
Step 950
950
#362018
oklch(27% 0.037 40.7)
#723F2D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C462B | 0.073 |
| Deuteranopia (no green cones) | #58512C | 0.068 |
| Tritanopia (no blue cones) | #7C363B | 0.039 |
| Achromatopsia (no color) | #4C4C4C | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723F2D
#723F2D
oklch(42.6% 0.077 40.1)
- #02586C
#02586C
oklch(42.6% 0.077 220.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723F2D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.049
- Chestnut #742802 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.056
- Mud Brown #60460F ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.056
- Rust Brown #8B3103 ΔE 0.057
- Saddle Brown #8B4513 ΔE 0.060
Use #723F2D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.