#723EB7
Closest named color: Bluey Purple (#6241C7). oklch(49.2% 0.182 299.3), rgb(114, 62, 183).
Aa
White text reads best on this color (6.79:1).
About this color
#723EB7 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.182 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.039 away. White text reads best on it, at 6.79:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.182) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.08:1 |
| White text | 6.79:1 |
Values
| HEX | #723EB7 |
| RGB | rgb(114, 62, 183) |
| HSL | hsl(266, 49%, 48%) |
| OKLCH | oklch(49.2% 0.182 299.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723EB7 | 6.79:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #723EB7 | 3.08:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #723EB7 text on white | 6.79:1 | AA | Lc 82.9 | Fine for body text |
| #723EB7 text on black | 3.08:1 | AA large text | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DDD3F6
oklch(88.6% 0.049 298.5)
-
Step 300
300
#C8B4F2
oklch(80.8% 0.089 299.2)
-
Step 400
400
#AE8BEB
oklch(70.7% 0.14 299.6)
-
Step 500
500
#9B6AE5
oklch(63.1% 0.181 299.6)
-
Step 600
600
#864ED3
oklch(55.6% 0.196 299.3)
-
Step 700
700 (this color)
#723EB7
oklch(49.2% 0.182 299.3)
-
Step 800
800
#5D3494
oklch(42.7% 0.151 299.6)
-
Step 900
900
#4C2F76
oklch(37.8% 0.118 299.6)
-
Step 950
950
#2C1C45
oklch(26.9% 0.075 299.4)
#723EB7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BBB | 0.129 |
| Deuteranopia (no green cones) | #005AB4 | 0.130 |
| Tritanopia (no blue cones) | #625A75 | 0.139 |
| Achromatopsia (no color) | #5B5B5B | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723EB7
#723EB7
oklch(49.2% 0.182 299.3)
- #5A6900
#5A6900
oklch(49.1% 0.115 119)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723EB7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.039
- Rebecca Purple #663399 ΔE 0.057
- Blue With A Hint Of Purple #533CC6 ΔE 0.062
- Iris #6258C4 ΔE 0.062
- Blurple #5539CC ΔE 0.065
- Grape #7209B7 ΔE 0.066
- Slate Blue #6A5ACD ΔE 0.068
- Light Indigo #6D5ACF ΔE 0.069
Use #723EB7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.