#723EB0
Closest named color: Bluey Purple (#6241C7). oklch(48.6% 0.174 301.1), rgb(114, 62, 176).
Aa
White text reads best on this color (6.92:1).
About this color
#723EB0 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.174 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.047 away. White text reads best on it, at 6.92:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.174) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.03:1 |
| White text | 6.92:1 |
Values
| HEX | #723EB0 |
| RGB | rgb(114, 62, 176) |
| HSL | hsl(267, 48%, 47%) |
| OKLCH | oklch(48.6% 0.174 301.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723EB0 | 6.92:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #723EB0 | 3.03:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #723EB0 text on white | 6.92:1 | AA | Lc 83.4 | Fine for body text |
| #723EB0 text on black | 3.03:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#ECE6F8
oklch(93.5% 0.025 301.1)
-
Step 200
200
#DED3F4
oklch(88.6% 0.046 300.7)
-
Step 300
300
#CAB4EF
oklch(80.9% 0.085 301.6)
-
Step 400
400
#AF8BE7
oklch(70.6% 0.135 301)
-
Step 500
500
#9C6BDF
oklch(63% 0.172 301.1)
-
Step 600
600
#8850CD
oklch(55.6% 0.187 301.2)
-
Step 700
700 (this color)
#723EB0
oklch(48.6% 0.174 301.1)
-
Step 800
800
#5E3590
oklch(42.7% 0.145 301.2)
-
Step 900
900
#4D3073
oklch(37.9% 0.112 301.2)
-
Step 950
950
#2D1D43
oklch(27.1% 0.07 301.3)
#723EB0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059B4 | 0.130 |
| Deuteranopia (no green cones) | #0E59AE | 0.128 |
| Tritanopia (no blue cones) | #655771 | 0.130 |
| Achromatopsia (no color) | #5A5A5A | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723EB0
#723EB0
oklch(48.6% 0.174 301.1)
- #566900
#566900
oklch(48.8% 0.117 121.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723EB0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.049
- Iris #6258C4 ΔE 0.067
- Blue With A Hint Of Purple #533CC6 ΔE 0.067
- Grape #7209B7 ΔE 0.068
- Blurple #5539CC ΔE 0.072
- Purply #983FB2 ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.074
Use #723EB0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.