#723EAD
Closest named color: Rebecca Purple (#663399). oklch(48.4% 0.171 301.9), rgb(114, 62, 173).
Aa
White text reads best on this color (6.98:1).
About this color
#723EAD is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.171 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.045 away. White text reads best on it, at 6.98:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.171) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.00:1 |
| White text | 6.98:1 |
Values
| HEX | #723EAD |
| RGB | rgb(114, 62, 173) |
| HSL | hsl(268, 47%, 46%) |
| OKLCH | oklch(48.4% 0.171 301.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723EAD | 6.98:1 | AA | Lc -88.6 | Fine for body text |
| Black text on #723EAD | 3.00:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #723EAD text on white | 6.98:1 | AA | Lc 83.7 | Fine for body text |
| #723EAD text on black | 3.00:1 | AA large text | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#ECE6F8
oklch(93.5% 0.025 301.1)
-
Step 200
200
#DED3F3
oklch(88.6% 0.045 301.1)
-
Step 300
300
#CAB4EE
oklch(80.8% 0.084 301.9)
-
Step 400
400
#B08BE5
oklch(70.6% 0.133 302)
-
Step 500
500
#9D6CDD
oklch(63.1% 0.168 301.8)
-
Step 600
600
#8950CB
oklch(55.6% 0.185 302.1)
-
Step 700
700 (this color)
#723EAD
oklch(48.4% 0.171 301.9)
-
Step 800
800
#5E368E
oklch(42.7% 0.141 301.6)
-
Step 900
900
#4D3071
oklch(37.7% 0.109 302)
-
Step 950
950
#2D1D42
oklch(27.1% 0.068 302)
#723EAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058B0 | 0.131 |
| Deuteranopia (no green cones) | #1659AB | 0.125 |
| Tritanopia (no blue cones) | #665670 | 0.126 |
| Achromatopsia (no color) | #595959 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723EAD
#723EAD
oklch(48.4% 0.171 301.9)
- #546800
#546800
oklch(48.3% 0.117 121.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723EAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.045
- Bluey Purple #6241C7 ΔE 0.051
- Iris #6258C4 ΔE 0.069
- Grape #7209B7 ΔE 0.069
- Blue With A Hint Of Purple #533CC6 ΔE 0.070
- Purply #983FB2 ΔE 0.073
- Blurple #5539CC ΔE 0.075
- Slate Blue #6A5ACD ΔE 0.077
Use #723EAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.