#723E88
Closest named color: Rebecca Purple (#663399). oklch(46% 0.127 314.9), rgb(114, 62, 136).
Aa
White text reads best on this color (7.60:1).
About this color
#723E88 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.127 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.048 away. White text reads best on it, at 7.60:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.127) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.76:1 |
| White text | 7.60:1 |
Values
| HEX | #723E88 |
| RGB | rgb(114, 62, 136) |
| HSL | hsl(282, 37%, 39%) |
| OKLCH | oklch(46% 0.127 314.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E88 | 7.60:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #723E88 | 2.76:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #723E88 text on white | 7.60:1 | AAA | Lc 86.1 | Fine for body text |
| #723E88 text on black | 2.76:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#EEE6F2
oklch(93.5% 0.018 314.7)
-
Step 200
200
#E2D3E9
oklch(88.6% 0.034 315.2)
-
Step 300
300
#D0B5DD
oklch(80.9% 0.063 314.8)
-
Step 400
400
#B88ECB
oklch(70.8% 0.098 315)
-
Step 500
500
#A670BE
oklch(63.1% 0.127 314.9)
-
Step 600
600
#9157AA
oklch(55.6% 0.138 314.9)
-
Step 700
700 (this color)
#723E88
oklch(46% 0.127 314.9)
-
Step 800
800
#643B76
oklch(42.7% 0.105 314.8)
-
Step 900
900
#52335F
oklch(37.7% 0.082 315.4)
-
Step 950
950
#301E38
oklch(27% 0.053 314.9)
#723E88 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D518A | 0.112 |
| Deuteranopia (no green cones) | #3D5586 | 0.100 |
| Tritanopia (no blue cones) | #704A5D | 0.085 |
| Achromatopsia (no color) | #545454 | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E88
#723E88
oklch(46% 0.127 314.9)
- #36670C
#36670C
oklch(46.1% 0.128 134.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E88, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.048
- Light Eggplant #894585 ΔE 0.050
- Warm Purple #952E8F ΔE 0.072
- Twilight #4E518B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.078
- Blueberry #464196 ΔE 0.082
- Muted Purple #805B87 ΔE 0.082
- Dusk #4E5481 ΔE 0.082
Use #723E88 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.