#723E7C
Closest named color: Light Eggplant (#894585). oklch(45.3% 0.114 321), rgb(114, 62, 124).
Aa
White text reads best on this color (7.79:1).
About this color
#723E7C is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.114 and its hue 321°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 7.79:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.114) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.69:1 |
| White text | 7.79:1 |
Values
| HEX | #723E7C |
| RGB | rgb(114, 62, 124) |
| HSL | hsl(290, 33%, 36%) |
| OKLCH | oklch(45.3% 0.114 321) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E7C | 7.79:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #723E7C | 2.69:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #723E7C text on white | 7.79:1 | AAA | Lc 86.8 | Fine for body text |
| #723E7C text on black | 2.69:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F2
oklch(93.6% 0.019 320.6)
-
Step 200
200
#E5D2E8
oklch(88.6% 0.036 321.6)
-
Step 300
300
#D5B3DB
oklch(80.9% 0.067 321.2)
-
Step 400
400
#BF8AC9
oklch(70.7% 0.107 321)
-
Step 500
500
#AE6CBB
oklch(63.1% 0.135 320.8)
-
Step 600
600
#9952A7
oklch(55.6% 0.147 320.8)
-
Step 700
700
#83428F
oklch(49.2% 0.137 321.2)
-
Step 800
800 (this color)
#723E7C
oklch(45.3% 0.114 321)
-
Step 900
900
#56305E
oklch(37.7% 0.089 320.5)
-
Step 950
950
#331D37
oklch(27.1% 0.055 321.3)
#723E7C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354E7E | 0.104 |
| Deuteranopia (no green cones) | #44547A | 0.093 |
| Tritanopia (no blue cones) | #734657 | 0.071 |
| Achromatopsia (no color) | #525252 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E7C
#723E7C
oklch(45.3% 0.114 321)
- #2D6524
#2D6524
oklch(45.3% 0.114 141)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E7C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Rebecca Purple #663399 ΔE 0.064
- Twilight #4E518B ΔE 0.076
- Dark Mauve #874C62 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
- Dusk #4E5481 ΔE 0.079
- Muted Purple #805B87 ΔE 0.080
- Brownish Purple #76424E ΔE 0.081
Use #723E7C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.