#723E73
Closest named color: Light Eggplant (#894585). oklch(44.8% 0.104 326.5), rgb(114, 62, 115).
Aa
White text reads best on this color (7.91:1).
About this color
#723E73 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.104 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 7.91:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.104) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.65:1 |
| White text | 7.91:1 |
Values
| HEX | #723E73 |
| RGB | rgb(114, 62, 115) |
| HSL | hsl(299, 30%, 35%) |
| OKLCH | oklch(44.8% 0.104 326.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E73 | 7.91:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #723E73 | 2.65:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #723E73 text on white | 7.91:1 | AAA | Lc 87.2 | Fine for body text |
| #723E73 text on black | 2.65:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F0
oklch(93.6% 0.017 325.7)
-
Step 200
200
#E6D2E5
oklch(88.6% 0.034 327.4)
-
Step 300
300
#D6B3D6
oklch(80.8% 0.062 326.1)
-
Step 400
400
#C18BC1
oklch(70.7% 0.098 326.5)
-
Step 500
500
#B06DB1
oklch(63.1% 0.124 326.4)
-
Step 600
600
#9B549D
oklch(55.7% 0.135 326.2)
-
Step 700
700
#844486
oklch(49.1% 0.125 326.1)
-
Step 800
800 (this color)
#723E73
oklch(44.8% 0.104 326.5)
-
Step 900
900
#583158
oklch(37.8% 0.081 327)
-
Step 950
950
#331D34
oklch(27% 0.051 325.4)
#723E73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394D75 | 0.099 |
| Deuteranopia (no green cones) | #485471 | 0.090 |
| Tritanopia (no blue cones) | #754353 | 0.059 |
| Achromatopsia (no color) | #515151 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E73
#723E73
oklch(44.8% 0.104 326.5)
- #266430
#266430
oklch(44.9% 0.104 146.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Brownish Purple #76424E ΔE 0.066
- Dark Mauve #874C62 ΔE 0.069
- Rebecca Purple #663399 ΔE 0.077
- Twilight #4E518B ΔE 0.080
- Dusk #4E5481 ΔE 0.080
- Dull Purple #84597E ΔE 0.080
- Dusty Grape #545775 ΔE 0.081
Use #723E73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.