#723E6D
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.098 330.7), rgb(114, 62, 109).
Aa
White text reads best on this color (7.99:1).
About this color
#723E6D is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.098 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.057 away. White text reads best on it, at 7.99:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.098) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.62:1 |
| White text | 7.99:1 |
Values
| HEX | #723E6D |
| RGB | rgb(114, 62, 109) |
| HSL | hsl(306, 30%, 35%) |
| OKLCH | oklch(44.5% 0.098 330.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E6D | 7.99:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #723E6D | 2.62:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #723E6D text on white | 7.99:1 | AAA | Lc 87.5 | Fine for body text |
| #723E6D text on black | 2.62:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D7B4D2
oklch(81% 0.057 330.9)
-
Step 400
400
#C28CBB
oklch(70.8% 0.091 331)
-
Step 500
500
#B16EAA
oklch(63.1% 0.116 330.6)
-
Step 600
600
#9C5596
oklch(55.6% 0.127 330.3)
-
Step 700
700
#854580
oklch(49.1% 0.118 330.1)
-
Step 800
800 (this color)
#723E6D
oklch(44.5% 0.098 330.7)
-
Step 900
900
#583154
oklch(37.6% 0.077 330.8)
-
Step 950
950
#341D31
oklch(27% 0.049 331.6)
#723E6D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4C6F | 0.096 |
| Deuteranopia (no green cones) | #4A536B | 0.087 |
| Tritanopia (no blue cones) | #764250 | 0.053 |
| Achromatopsia (no color) | #515151 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E6D
#723E6D
oklch(44.5% 0.098 330.7)
- #226336
#226336
oklch(44.6% 0.098 150.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E6D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.057
- Light Eggplant #894585 ΔE 0.060
- Dark Mauve #874C62 ΔE 0.064
- Purple Brown #673A3F ΔE 0.078
- Dusty Grape #545775 ΔE 0.080
- Dull Purple #84597E ΔE 0.080
- Dusk #4E5481 ΔE 0.081
- Twilight #4E518B ΔE 0.084
Use #723E6D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.