#723E5C
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.083 345.5), rgb(114, 62, 92).
Aa
White text reads best on this color (8.20:1).
About this color
#723E5C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.083 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 8.20:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.55:1 |
| White text | 8.20:1 |
Values
| HEX | #723E5C |
| RGB | rgb(114, 62, 92) |
| HSL | hsl(325, 30%, 35%) |
| OKLCH | oklch(43.8% 0.083 345.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E5C | 8.20:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #723E5C | 2.55:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #723E5C text on white | 8.20:1 | AAA | Lc 88.1 | Fine for body text |
| #723E5C text on black | 2.55:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EC
oklch(93.5% 0.014 343.2)
-
Step 200
200
#E7D2DD
oklch(88.4% 0.027 344.7)
-
Step 300
300
#D9B5C7
oklch(81% 0.048 346.6)
-
Step 400
400
#C48DAB
oklch(70.6% 0.077 345.4)
-
Step 500
500
#B47097
oklch(63% 0.099 344.9)
-
Step 600
600
#9F5881
oklch(55.6% 0.107 345.5)
-
Step 700
700
#88476D
oklch(49% 0.101 345.4)
-
Step 800
800 (this color)
#723E5C
oklch(43.8% 0.083 345.5)
-
Step 900
900
#5A3349
oklch(37.7% 0.064 345.7)
-
Step 950
950
#351E2B
oklch(27% 0.041 345.3)
#723E5C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424A5D | 0.088 |
| Deuteranopia (no green cones) | #4F525B | 0.080 |
| Tritanopia (no blue cones) | #783E49 | 0.033 |
| Achromatopsia (no color) | #4F4F4F | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E5C
#723E5C
oklch(43.8% 0.083 345.5)
- #156047
#156047
oklch(43.8% 0.083 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E5C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.030
- Purple Brown #673A3F ΔE 0.052
- Dark Mauve #874C62 ΔE 0.057
- Light Eggplant #894585 ΔE 0.080
- Dusty Grape #545775 ΔE 0.082
- Dull Purple #84597E ΔE 0.088
- Red Purple #820747 ΔE 0.088
- Dusk #4E5481 ΔE 0.091
Use #723E5C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.