#723E53
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.077 355.1), rgb(114, 62, 83).
Aa
White text reads best on this color (8.30:1).
About this color
#723E53 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.077 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 8.30:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #723E53 |
| RGB | rgb(114, 62, 83) |
| HSL | hsl(336, 30%, 35%) |
| OKLCH | oklch(43.4% 0.077 355.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E53 | 8.30:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #723E53 | 2.52:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #723E53 text on white | 8.30:1 | AAA | Lc 88.4 | Fine for body text |
| #723E53 text on black | 2.52:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E8D3DA
oklch(88.6% 0.025 355.4)
-
Step 300
300
#DAB5C2
oklch(80.9% 0.046 355.1)
-
Step 400
400
#C68EA3
oklch(70.7% 0.073 354.9)
-
Step 500
500
#B6718C
oklch(63% 0.093 355.1)
-
Step 600
600
#A15976
oklch(55.6% 0.101 355.3)
-
Step 700
700
#894963
oklch(49.1% 0.092 355.3)
-
Step 800
800 (this color)
#723E53
oklch(43.4% 0.077 355.1)
-
Step 900
900
#5B3443
oklch(37.8% 0.06 355.8)
-
Step 950
950
#351E27
oklch(26.9% 0.039 355)
#723E53 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444954 | 0.085 |
| Deuteranopia (no green cones) | #525252 | 0.077 |
| Tritanopia (no blue cones) | #793B46 | 0.023 |
| Achromatopsia (no color) | #4E4E4E | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E53
#723E53
oklch(43.4% 0.077 355.1)
- #0E5F4F
#0E5F4F
oklch(43.6% 0.077 175.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E53, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Purple Brown #673A3F ΔE 0.039
- Dark Mauve #874C62 ΔE 0.059
- Dusty Grape #545775 ΔE 0.086
- Red Brown #8B2E16 ΔE 0.088
- Red Purple #820747 ΔE 0.088
- Light Eggplant #894585 ΔE 0.091
- Wine #80013F ΔE 0.092
Use #723E53 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.