#723E4E
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.075 1), rgb(114, 62, 78).
Aa
White text reads best on this color (8.35:1).
About this color
#723E4E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.075 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.014 away. White text reads best on it, at 8.35:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.35:1 |
Values
| HEX | #723E4E |
| RGB | rgb(114, 62, 78) |
| HSL | hsl(342, 30%, 35%) |
| OKLCH | oklch(43.3% 0.075 1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E4E | 8.35:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #723E4E | 2.51:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #723E4E text on white | 8.35:1 | AAA | Lc 88.6 | Fine for body text |
| #723E4E text on black | 2.51:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E9
oklch(93.5% 0.014 0.3)
-
Step 200
200
#E8D3D8
oklch(88.5% 0.024 1.4)
-
Step 300
300
#DAB5BF
oklch(80.8% 0.045 0.1)
-
Step 400
400
#C68F9E
oklch(70.8% 0.069 1.1)
-
Step 500
500
#B67286
oklch(63% 0.089 0.9)
-
Step 600
600
#A25A70
oklch(55.7% 0.098 1.2)
-
Step 700
700
#8A495E
oklch(49.1% 0.091 0.4)
-
Step 800
800 (this color)
#723E4E
oklch(43.3% 0.075 1)
-
Step 900
900
#5B3440
oklch(37.7% 0.058 0.4)
-
Step 950
950
#361F25
oklch(27.1% 0.037 2.9)
#723E4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46484E | 0.082 |
| Deuteranopia (no green cones) | #53514D | 0.075 |
| Tritanopia (no blue cones) | #7A3A44 | 0.021 |
| Achromatopsia (no color) | #4E4E4E | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E4E
#723E4E
oklch(43.3% 0.075 1)
- #095E53
#095E53
oklch(43.3% 0.075 181)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.014
- Purple Brown #673A3F ΔE 0.033
- Dark Mauve #874C62 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.081
- Red Purple #820747 ΔE 0.089
- Chestnut #742802 ΔE 0.089
- Dusty Grape #545775 ΔE 0.089
- Rust Brown #8B3103 ΔE 0.089
Use #723E4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.