#723E40
Closest named color: Brownish Purple (#76424E). oklch(42.8% 0.073 18.1), rgb(114, 62, 64).
Aa
White text reads best on this color (8.47:1).
About this color
#723E40 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.073 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.47:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.47:1 |
| White text | 8.47:1 |
Values
| HEX | #723E40 |
| RGB | rgb(114, 62, 64) |
| HSL | hsl(358, 30%, 35%) |
| OKLCH | oklch(42.8% 0.073 18.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E40 | 8.47:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #723E40 | 2.47:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #723E40 text on white | 8.47:1 | AAA | Lc 88.9 | Fine for body text |
| #723E40 text on black | 2.47:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E8D3D3
oklch(88.4% 0.023 17.6)
-
Step 300
300
#DBB6B6
oklch(80.9% 0.043 18.1)
-
Step 400
400
#C89090
oklch(70.8% 0.068 18.9)
-
Step 500
500
#B87475
oklch(63.1% 0.086 18.8)
-
Step 600
600
#A35B5E
oklch(55.5% 0.094 17.9)
-
Step 700
700
#8C4B4D
oklch(49.2% 0.088 18.8)
-
Step 800
800 (this color)
#723E40
oklch(42.8% 0.073 18.1)
-
Step 900
900
#5C3536
oklch(37.7% 0.056 18.4)
-
Step 950
950
#361F20
oklch(27% 0.036 16.9)
#723E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494740 | 0.077 |
| Deuteranopia (no green cones) | #55513F | 0.073 |
| Tritanopia (no blue cones) | #7B383F | 0.021 |
| Achromatopsia (no color) | #4D4D4D | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E40
#723E40
oklch(42.8% 0.073 18.1)
- #005B5E
#005B5E
oklch(42.8% 0.073 198.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.026
- Red Brown #8B2E16 ΔE 0.066
- Chestnut #742802 ΔE 0.071
- Dark Mauve #874C62 ΔE 0.072
- Rust Brown #8B3103 ΔE 0.072
- Milk Chocolate #7F4E1E ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.077
Use #723E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.