#723E36
Closest named color: Purple Brown (#673A3F). oklch(42.6% 0.075 29.7), rgb(114, 62, 54).
Aa
White text reads best on this color (8.54:1).
About this color
#723E36 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.075 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 8.54:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.45:1 |
| White text | 8.54:1 |
Values
| HEX | #723E36 |
| RGB | rgb(114, 62, 54) |
| HSL | hsl(8, 36%, 33%) |
| OKLCH | oklch(42.6% 0.075 29.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723E36 | 8.54:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #723E36 | 2.45:1 | Fails | Lc 14.9 | Not readable |
| #723E36 text on white | 8.54:1 | AAA | Lc 89.1 | Fine for body text |
| #723E36 text on black | 2.45:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E5
oklch(93.6% 0.012 29.9)
-
Step 200
200
#E9D4D0
oklch(88.6% 0.024 30.5)
-
Step 300
300
#DBB7B0
oklch(80.9% 0.043 30.9)
-
Step 400
400
#C89187
oklch(70.7% 0.069 30.5)
-
Step 500
500
#B97569
oklch(63.2% 0.088 30.6)
-
Step 600
600
#A45C51
oklch(55.5% 0.097 29.7)
-
Step 700
700
#8D4C42
oklch(49.2% 0.09 29.8)
-
Step 800
800 (this color)
#723E36
oklch(42.6% 0.075 29.7)
-
Step 900
900
#5D352F
oklch(37.7% 0.059 29.3)
-
Step 950
950
#361F1C
oklch(26.8% 0.037 27.8)
#723E36 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4635 | 0.076 |
| Deuteranopia (no green cones) | #575135 | 0.071 |
| Tritanopia (no blue cones) | #7C363C | 0.030 |
| Achromatopsia (no color) | #4C4C4C | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723E36
#723E36
oklch(42.6% 0.075 29.7)
- #005965
#005965
oklch(42.5% 0.074 210.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723E36, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Brownish Purple #76424E ΔE 0.037
- Red Brown #8B2E16 ΔE 0.059
- Chestnut #742802 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.067
- Mud Brown #60460F ΔE 0.068
Use #723E36 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.