#723DAE
Closest named color: Rebecca Purple (#663399). oklch(48.4% 0.173 301.8), rgb(114, 61, 174).
Aa
White text reads best on this color (7.01:1).
About this color
#723DAE is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.173 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.045 away. White text reads best on it, at 7.01:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.173) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.99:1 |
| White text | 7.01:1 |
Values
| HEX | #723DAE |
| RGB | rgb(114, 61, 174) |
| HSL | hsl(268, 48%, 46%) |
| OKLCH | oklch(48.4% 0.173 301.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723DAE | 7.01:1 | AAA | Lc -88.7 | Fine for body text |
| Black text on #723DAE | 2.99:1 | Fails | Lc 20.3 | Dividers and decoration only |
| #723DAE text on white | 7.01:1 | AAA | Lc 83.8 | Fine for body text |
| #723DAE text on black | 2.99:1 | Fails | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#ECE6F8
oklch(93.5% 0.025 301.1)
-
Step 200
200
#DED2F4
oklch(88.4% 0.048 301.5)
-
Step 300
300
#CAB4EE
oklch(80.8% 0.084 301.9)
-
Step 400
400
#B08BE6
oklch(70.7% 0.134 301.8)
-
Step 500
500
#9D6BDE
oklch(63% 0.171 301.8)
-
Step 600
600
#8950CC
oklch(55.7% 0.186 301.8)
-
Step 700
700 (this color)
#723DAE
oklch(48.4% 0.173 301.8)
-
Step 800
800
#5E358F
oklch(42.6% 0.144 301.5)
-
Step 900
900
#4D2F72
oklch(37.6% 0.112 301.9)
-
Step 950
950
#2D1C43
oklch(26.9% 0.072 301.9)
#723DAE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058B1 | 0.131 |
| Deuteranopia (no green cones) | #1158AC | 0.128 |
| Tritanopia (no blue cones) | #665670 | 0.129 |
| Achromatopsia (no color) | #595959 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723DAE
#723DAE
oklch(48.4% 0.173 301.8)
- #546800
#546800
oklch(48.3% 0.117 121.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723DAE, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.045
- Bluey Purple #6241C7 ΔE 0.050
- Grape #7209B7 ΔE 0.067
- Blue With A Hint Of Purple #533CC6 ΔE 0.069
- Iris #6258C4 ΔE 0.070
- Blurple #5539CC ΔE 0.074
- Purply #983FB2 ΔE 0.074
- Slate Blue #6A5ACD ΔE 0.077
Use #723DAE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.