#723DA3
Closest named color: Rebecca Purple (#663399). oklch(47.6% 0.16 305), rgb(114, 61, 163).
Aa
White text reads best on this color (7.21:1).
About this color
#723DA3 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.160 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.036 away. White text reads best on it, at 7.21:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.91:1 |
| White text | 7.21:1 |
Values
| HEX | #723DA3 |
| RGB | rgb(114, 61, 163) |
| HSL | hsl(271, 46%, 44%) |
| OKLCH | oklch(47.6% 0.16 305) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723DA3 | 7.21:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #723DA3 | 2.91:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #723DA3 text on white | 7.21:1 | AAA | Lc 84.6 | Fine for body text |
| #723DA3 text on black | 2.91:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F6
oklch(93.5% 0.023 305.6)
-
Step 200
200
#DFD2F1
oklch(88.4% 0.044 304.5)
-
Step 300
300
#CCB4E9
oklch(80.8% 0.078 305.3)
-
Step 400
400
#B38CDF
oklch(70.8% 0.125 305)
-
Step 500
500
#A06DD5
oklch(63.1% 0.158 305)
-
Step 600
600
#8B52C3
oklch(55.6% 0.173 304.7)
-
Step 700
700 (this color)
#723DA3
oklch(47.6% 0.16 305)
-
Step 800
800
#603788
oklch(42.7% 0.132 304.8)
-
Step 900
900
#4F306D
oklch(37.7% 0.105 305.4)
-
Step 950
950
#2E1D40
oklch(27% 0.066 304.8)
#723DA3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0056A6 | 0.133 |
| Deuteranopia (no green cones) | #2557A1 | 0.119 |
| Tritanopia (no blue cones) | #69526A | 0.117 |
| Achromatopsia (no color) | #575757 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723DA3
#723DA3
oklch(47.6% 0.16 305)
- #4D6700
#4D6700
oklch(47.5% 0.119 125)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723DA3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.036
- Bluey Purple #6241C7 ΔE 0.065
- Light Eggplant #894585 ΔE 0.073
- Grape #7209B7 ΔE 0.074
- Purply #983FB2 ΔE 0.076
- Warm Purple #952E8F ΔE 0.078
- Iris #6258C4 ΔE 0.079
- Blueberry #464196 ΔE 0.080
Use #723DA3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.