#723D8D
Closest named color: Rebecca Purple (#663399). oklch(46.1% 0.135 312.9), rgb(114, 61, 141).
Aa
White text reads best on this color (7.58:1).
About this color
#723D8D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.135 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.041 away. White text reads best on it, at 7.58:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.76:1 |
| White text | 7.58:1 |
Values
| HEX | #723D8D |
| RGB | rgb(114, 61, 141) |
| HSL | hsl(280, 40%, 40%) |
| OKLCH | oklch(46.1% 0.135 312.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D8D | 7.58:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #723D8D | 2.76:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #723D8D text on white | 7.58:1 | AAA | Lc 86.0 | Fine for body text |
| #723D8D text on black | 2.76:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE6F3
oklch(93.5% 0.019 312.8)
-
Step 200
200
#E2D3EB
oklch(88.6% 0.036 313)
-
Step 300
300
#CFB5DF
oklch(80.9% 0.065 312.5)
-
Step 400
400
#B78DCF
oklch(70.6% 0.104 312.8)
-
Step 500
500
#A56FC3
oklch(63% 0.134 312.6)
-
Step 600
600
#9056AF
oklch(55.6% 0.145 312.7)
-
Step 700
700 (this color)
#723D8D
oklch(46.1% 0.135 312.9)
-
Step 800
800
#643A7A
oklch(42.8% 0.111 312.9)
-
Step 900
900
#513262
oklch(37.6% 0.087 312.6)
-
Step 950
950
#301E39
oklch(27.1% 0.054 313.8)
#723D8D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #275190 | 0.117 |
| Deuteranopia (no green cones) | #39558B | 0.105 |
| Tritanopia (no blue cones) | #6F4B5F | 0.092 |
| Achromatopsia (no color) | #545454 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D8D
#723D8D
oklch(46.1% 0.135 312.9)
- #396700
#396700
oklch(46.2% 0.131 133.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D8D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.041
- Light Eggplant #894585 ΔE 0.054
- Warm Purple #952E8F ΔE 0.070
- Twilight #4E518B ΔE 0.076
- Dark Slate Blue #483D8B ΔE 0.077
- Blueberry #464196 ΔE 0.080
- Purple #800080 ΔE 0.083
- Dark Magenta #8B008B ΔE 0.085
Use #723D8D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.