#723D88
Closest named color: Rebecca Purple (#663399). oklch(45.8% 0.129 315.1), rgb(114, 61, 136).
Aa
White text reads best on this color (7.66:1).
About this color
#723D88 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.129 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.046 away. White text reads best on it, at 7.66:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.73:1 |
| White text | 7.66:1 |
Values
| HEX | #723D88 |
| RGB | rgb(114, 61, 136) |
| HSL | hsl(282, 38%, 39%) |
| OKLCH | oklch(45.8% 0.129 315.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D88 | 7.66:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #723D88 | 2.73:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #723D88 text on white | 7.66:1 | AAA | Lc 86.3 | Fine for body text |
| #723D88 text on black | 2.73:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#EFE6F4
oklch(93.6% 0.021 313.8)
-
Step 200
200
#E4D1ED
oklch(88.5% 0.043 315)
-
Step 300
300
#D3B2E3
oklch(80.8% 0.076 314.6)
-
Step 400
400
#BD89D4
oklch(70.8% 0.12 315.1)
-
Step 500
500
#AC69C9
oklch(63.1% 0.155 314.9)
-
Step 600
600
#974EB5
oklch(55.6% 0.167 315)
-
Step 700
700
#813E9C
oklch(49.1% 0.156 315.1)
-
Step 800
800 (this color)
#723D88
oklch(45.8% 0.129 315.1)
-
Step 900
900
#552E66
oklch(37.6% 0.101 314.7)
-
Step 950
950
#321C3C
oklch(27.1% 0.064 314.5)
#723D88 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B508A | 0.114 |
| Deuteranopia (no green cones) | #3C5586 | 0.102 |
| Tritanopia (no blue cones) | #71495C | 0.086 |
| Achromatopsia (no color) | #535353 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D88
#723D88
oklch(45.8% 0.129 315.1)
- #346609
#346609
oklch(45.7% 0.129 135.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D88, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.046
- Light Eggplant #894585 ΔE 0.052
- Warm Purple #952E8F ΔE 0.071
- Twilight #4E518B ΔE 0.075
- Dark Slate Blue #483D8B ΔE 0.077
- Blueberry #464196 ΔE 0.082
- Purple #800080 ΔE 0.083
- Dusk #4E5481 ΔE 0.084
Use #723D88 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.