#723D83

Closest named color: Light Eggplant (#894585). oklch(45.5% 0.123 317.4), rgb(114, 61, 131).

Aa

White text reads best on this color (7.74:1).

About this color

#723D83 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.123 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.74:1.

Hue familyPurples
Lightnessmedium-dark (46%)
Chromamoderately saturated (0.123)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text2.71:1
White text7.74:1

Values

HEX#723D83
RGBrgb(114, 61, 131)
HSLhsl(285, 36%, 38%)
OKLCHoklch(45.5% 0.123 317.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #723D83 7.74:1 AAA Lc -91.3 Preferred for body text
Black text on #723D83 2.71:1 Fails Lc 17.4 Dividers and decoration only
#723D83 text on white 7.74:1 AAA Lc 86.6 Fine for body text
#723D83 text on black 2.71:1 Fails Lc -15.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F8F3FA

    oklch(97% 0.011 316.5)

  2. Step 100

    100

    #F0E6F3

    oklch(93.7% 0.02 318.4)

  3. Step 200

    200

    #E4D1EB

    oklch(88.4% 0.041 317)

  4. Step 300

    300

    #D4B3E0

    oklch(81% 0.072 317)

  5. Step 400

    400

    #BE89D0

    oklch(70.7% 0.116 317.3)

  6. Step 500

    500

    #AD6AC3

    oklch(63.1% 0.147 317.4)

  7. Step 600

    600

    #984FB0

    oklch(55.5% 0.161 317.1)

  8. Step 700

    700

    #823F97

    oklch(49.1% 0.15 317.5)

  9. Step 800

    800 (this color)

    #723D83

    oklch(45.5% 0.123 317.4)

  10. Step 900

    900

    #562F63

    oklch(37.8% 0.096 317.2)

  11. Step 950

    950

    #321C3A

    oklch(27% 0.061 316.6)

Export this scale for Tailwind in the Tailwind colors tool

#723D83 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2F4F850.111
Deuteranopia (no green cones)#3F54810.099
Tritanopia (no blue cones)#72475A0.079
Achromatopsia (no color)#5353530.124

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #723D83

    #723D83

    oklch(45.5% 0.123 317.4)

  • #316616

    #316616

    oklch(45.7% 0.124 137.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #723D83

    #723D83

    oklch(45.5% 0.123 317.4)

  • #544897

    #544897

    oklch(45.4% 0.125 287.3)

  • #863563

    #863563

    oklch(45.6% 0.123 347.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #723D83

    #723D83

    oklch(45.5% 0.123 317.4)

  • #5D5A00

    #5D5A00

    oklch(45.6% 0.098 107.5)

  • #00674C

    #00674C

    oklch(45.6% 0.093 167.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #723D83

    #723D83

    oklch(45.5% 0.123 317.4)

  • #744F00

    #744F00

    oklch(45.7% 0.095 77.7)

  • #006466

    #006466

    oklch(45.6% 0.078 197.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #723D83

    #723D83

    oklch(45.5% 0.123 317.4)

  • #8B3C03

    #8B3C03

    oklch(45.5% 0.123 47.7)

  • #316616

    #316616

    oklch(45.7% 0.124 137.3)

  • #00607D

    #00607D

    oklch(45.6% 0.088 227.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D83, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #723D83 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.