#723D7F
Closest named color: Light Eggplant (#894585). oklch(45.3% 0.119 319.5), rgb(114, 61, 127).
Aa
White text reads best on this color (7.80:1).
About this color
#723D7F is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.119 and its hue 319°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.80:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.119) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.68:1 |
| White text | 7.80:1 |
Values
| HEX | #723D7F |
| RGB | rgb(114, 61, 127) |
| HSL | hsl(288, 35%, 37%) |
| OKLCH | oklch(45.3% 0.119 319.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D7F | 7.80:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #723D7F | 2.68:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #723D7F text on white | 7.80:1 | AAA | Lc 86.8 | Fine for body text |
| #723D7F text on black | 2.68:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F2
oklch(93.6% 0.019 320.6)
-
Step 200
200
#E5D1EA
oklch(88.5% 0.04 319.5)
-
Step 300
300
#D5B3DD
oklch(81% 0.069 319.8)
-
Step 400
400
#BF8ACC
oklch(70.8% 0.11 319.6)
-
Step 500
500
#AE6ABF
oklch(63% 0.143 319.4)
-
Step 600
600
#9950AB
oklch(55.5% 0.155 319.4)
-
Step 700
700
#834093
oklch(49.1% 0.144 319.6)
-
Step 800
800 (this color)
#723D7F
oklch(45.3% 0.119 319.5)
-
Step 900
900
#562F60
oklch(37.6% 0.093 319.2)
-
Step 950
950
#331C38
oklch(27% 0.059 320.3)
#723D7F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #314E81 | 0.109 |
| Deuteranopia (no green cones) | #41547D | 0.097 |
| Tritanopia (no blue cones) | #724658 | 0.075 |
| Achromatopsia (no color) | #525252 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D7F
#723D7F
oklch(45.3% 0.119 319.5)
- #2E651E
#2E651E
oklch(45.3% 0.118 139.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D7F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Rebecca Purple #663399 ΔE 0.058
- Warm Purple #952E8F ΔE 0.075
- Twilight #4E518B ΔE 0.076
- Dark Slate Blue #483D8B ΔE 0.080
- Dusk #4E5481 ΔE 0.081
- Muted Purple #805B87 ΔE 0.083
- Dark Mauve #874C62 ΔE 0.083
Use #723D7F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.